{"id":1804,"date":"2015-06-22T09:00:13","date_gmt":"2015-06-22T14:00:13","guid":{"rendered":"http:\/\/teamprojectmayhem.com\/blog\/?p=1804"},"modified":"2015-06-22T09:44:59","modified_gmt":"2015-06-22T14:44:59","slug":"what-everybody-ought-to-know-about-becoming-a-professional-blogger","status":"publish","type":"post","link":"http:\/\/teamprojectmayhem.com\/blog\/what-everybody-ought-to-know-about-becoming-a-professional-blogger\/","title":{"rendered":"Becoming a Professional Blogger: What Everybody Ought to Know"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>I may not be <a href=\"http:\/\/www.problogger.net\/about-problogger\/\" target=\"_blank\">Darren Rowse<\/a>, but I'm still a professional blogger. That's because blogging is the main way I make my living as a writer. In the last 10 years I've written for sites covering everything from travel to business to social media marketing.\u00a0 Some days I still can't believe that people pay me to do something I enjoy so much!<\/p>\n<p>That said, it's been quite a ride. Apart from a brief flirtation with Blogger when it started up, in 2005 I'd never written a word for publication online and I had no idea that blogging would be a paying career. I had plenty of writing experience, gained from years as a reporter and editor. But blogging was an experiment.<\/p>\n<p>At the time, not many companies had blogs and not many businesses took blogging seriously. But personal bloggers were everywhere, and I became one of them, honing my skills on a now-defunct site. That got me into the habit of writing daily, responding to comments and getting ideas for new posts from readers' comments and questions. And I learned about SEO, online writing and other useful skills.<\/p>\n<p><strong>Lesson one: hone your blogging skills<\/strong><!--more--><\/p>\n<h2>My First Blogging Gig<\/h2>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1899 size-medium\" src=\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2015\/06\/cocoons-329089_640.jpg?resize=300%2C198\" alt=\"What Everybody Ought to Know About Becoming a Professional Blogger\" width=\"300\" height=\"198\" srcset=\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2015\/06\/cocoons-329089_640.jpg?resize=300%2C198 300w, https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2015\/06\/cocoons-329089_640.jpg?w=640 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Image source: <a href=\"https:\/\/pixabay.com\/en\/cocoons-larva-larvae-insect-larvae-329089\/\">Pixabay<\/a><\/p>\n<p>Then &#8211; an opportunity. In 2007, a site called PiggyBankPie invited readers to submit posts to win a prize. I entered, won (with <a href=\"http:\/\/piggybankpie.com\/blogging\/how-to-find-blogging-success\/\">this post<\/a>) and immediately started wondering how I could do something that was so much fun and still get paid. Luckily, it was a time when sites were springing up all the time and people were desperate to learn about blogging, WordPress, social media and all things web-related. As a bit of a nerdy geek (geeky nerd?) I was in my element.<\/p>\n<p>It took a while, but by 2008, three new opportunities had come my way:<\/p>\n<ul>\n<li>First, the chance to review web-based services for the site that later became Appvita.<\/li>\n<li>Second, the chance to blog about WordPress related stuff on another site that's now defunct.<\/li>\n<li>Third, a gig blogging about blogging (that site's gone too).<\/li>\n<\/ul>\n<p>All of these opportunities paid. The pay wasn't great, but I was earning money doing what I loved &#8211; the true start of my professional blogging career.<\/p>\n<p><strong>Lesson two: blogging gigs can come from writing about your interests.<\/strong><\/p>\n<p>Meanwhile I was still developing my blogging skills on my personal blog, Get Paid to Write Online, which I continued to update till last year. This was a great way for me to develop my writing voice and continue the interaction with others that makes blogging worthwhile.<\/p>\n<h2>Marketing without Marketing<\/h2>\n<p>Today, we take it for granted that all bloggers need to market their skills &#8211; on social media, on their sites, via newsletters and with content. I did that without realizing what I was doing. There was no plan. I just connected with like-minded people on Twitter and became part of a strong community of writers and bloggers. Many of us are still in contact today.<\/p>\n<p>Here's the great thing about blogging and marketing: every post you publish under your own name markets your skills. My original three gigs plus a travel article I'd written for a friend were enough to land me my first big blogging gig &#8211; for a travel industry company in the US. I kept blogging for them till 2012, and the gig paid enough to fund most of my expenses.<\/p>\n<p>I still wasn't a full-time blogger, but I was getting closer. I also kept my hand in with journalism, writing news and features for a couple of UK trade magazines.<\/p>\n<p>Meanwhile, I took on lots of writing gigs, some paid, some free. I covered writing, social media, travel &#8211; whatever came up that interested me. I made lots of blogging friends, like Ileane Smith of <a href=\"http:\/\/basicblogtips.com\" target=\"_blank\">Basic Blog Tips<\/a> and Gail Gardner of <a href=\"http:\/\/growmap.com\" target=\"_blank\">Growmap<\/a>, and blogged on their sites too.<\/p>\n<p>I also started blogging on my own professional site, showcasing my work first monthly, then quarterly and sharing those posts on Twitter. I picked out some of my best work and put it on a portfolio page. And I changed my site to reflect my expertise in blogging.<\/p>\n<p><strong>Lesson three: networking with friends can help you showcase your blogging work.<\/strong><\/p>\n<h2>How a Regular Gig Found Me<\/h2>\n<p>Soon all my writing and low-key marketing paid off. For the first time, a blogging client approached me &#8211; and it turned out to be a doozy! The former editor of Crazy Egg sent me a contact form message inviting me to talk about writing for the site. That led to a totally different conversation from the ones I had where I was one of hundreds applying for a blogging gig. He knew what I could do already and all we had to do was establish the terms.<\/p>\n<p>Saying yes was the best decision I ever made because that opportunity has led to many others. More than three years later I am still writing for the blog, have a great relationship with the current editor and have a lot of work that serves to showcase my skills. These days, I don't often have to chase writing gigs: they come to me. Lots of people see my work and approach me to write similar content for them. And that's a great position to be in.<\/p>\n<p><strong>Lesson four: sometimes you have to take a leap of faith; it may pay off.<\/strong><\/p>\n<h2>Where I Went Wrong<\/h2>\n<p>If you're thinking that this all sounds too good to be true, let me admit to making a few mistakes on the way. Mistakes like:<\/p>\n<ul>\n<li>Not having a business site to attract blogging clients at the start. My writing blog was great, but not many people hired me based on what they saw there. If I'd done this, I might have been a full-time blogger sooner.<\/li>\n<li>Treating my guest blogging bio as just a bio, rather than including a call to action encouraging people to check out my other work.<\/li>\n<li>Undercharging for the amount of research and writing time I put into every post.<\/li>\n<li>Not <a href=\"https:\/\/blog.kissmetrics.com\/guide-to-guest-blogging\/\">tracking results<\/a> &#8211; there's no excuse, since Google Analytics is free.<\/li>\n<\/ul>\n<p><strong>Lesson five: if you want people to hire you, create a destination that shows your work and point your bio to it.<\/strong><\/p>\n<h2>What I Did Right<\/h2>\n<p>At the same time, there are some things that worked really well for me:<\/p>\n<ul>\n<li>Experimenting with <a href=\"http:\/\/teamprojectmayhem.com\/blog\/grow-business-social-media-marketing\/\">social media sites<\/a> as they were launched not only gave me something to write about, but helped me promote my skills.<\/li>\n<li>Taking occasional guest posting opportunities to put my work in front of new people really paid off.<\/li>\n<li>Continuing to be a polymath with a wide range of interests made me a versatile blogger and writer.<\/li>\n<\/ul>\n<p>So here's what I've learned after years of blogging professionally:<\/p>\n<ul>\n<li>That if you're blogging under your own name, your work markets you.<\/li>\n<li>That you can make money from blogging even if you don't monetize a site.<\/li>\n<li>That guest posting <a href=\"http:\/\/teamprojectmayhem.com\/blog\/7-writing-tips-to-make-your-work-shine\/\">your best work<\/a> on other people's sites is a great way to find people who want to pay you to blog.<\/li>\n<li>That success in blogging is a mixture of hard work and good luck.<\/li>\n<\/ul>\n<p>Is being a professional blogger easy? Yes and no. It took 7 years from the day I wrote my first blog post to the time where blogging represented most of my income. That's hardly a get-rich-quick approach. In fact, it's more of a &#8220;get pretty comfortable real slow&#8221; approach. But that's OK.<\/p>\n<p>A couple years ago, I hit the sweet spot where 90-95% of my income came from blogging. Why only 90-95%? Because I have old clients who come back to me for other kinds of writing. And because, like <a href=\"https:\/\/www.goodreads.com\/work\/quotes\/1743336-jonathan-livingston-seagull\">Jonathan Livingston Seagull<\/a>, I want to be free. Having blogging as a base with the ability to take up other writing opportunities as they arise gives me that freedom.<\/p>\n<p>How did you get started in blogging? What have you learned?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I may not be Darren Rowse, but I&#8217;m still a professional blogger. That&#8217;s because blogging is the main way I make my living as a writer. In the last 10 years I&#8217;ve written for sites covering everything from travel to business to social media marketing.\u00a0 Some days I still can&#8217;t believe that people pay &#8230; <a title=\"Becoming a Professional Blogger: What Everybody Ought to Know\" class=\"read-more\" href=\"http:\/\/teamprojectmayhem.com\/blog\/what-everybody-ought-to-know-about-becoming-a-professional-blogger\/\" aria-label=\"Read more about Becoming a Professional Blogger: What Everybody Ought to Know\">Read more<\/a><\/p>\n","protected":false},"author":48,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[122,5],"tags":[396,409],"class_list":["post-1804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-marketing-training","tag-blogging","tag-professional-blogger"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Becoming a Professional Blogger: What Everybody Ought to Know - Team Project Mayhem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/teamprojectmayhem.com\/blog\/what-everybody-ought-to-know-about-becoming-a-professional-blogger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becoming a Professional Blogger: What Everybody Ought to Know - Team Project Mayhem\" \/>\n<meta property=\"og:description\" content=\"&nbsp; I may not be Darren Rowse, but I&#039;m still a professional blogger. That&#039;s because blogging is the main way I make my living as a writer. In the last 10 years I&#039;ve written for sites covering everything from travel to business to social media marketing.\u00a0 Some days I still can&#039;t believe that people pay ... 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