{"id":2008,"date":"2015-09-03T09:00:58","date_gmt":"2015-09-03T14:00:58","guid":{"rendered":"http:\/\/teamprojectmayhem.com\/blog\/?p=2008"},"modified":"2015-09-05T00:01:19","modified_gmt":"2015-09-05T05:01:19","slug":"psychology-of-marketing","status":"publish","type":"post","link":"http:\/\/teamprojectmayhem.com\/blog\/psychology-of-marketing\/","title":{"rendered":"Psychology of Marketing"},"content":{"rendered":"

Tapping into the Mindset of Your Potential Buyers<\/i><\/h3>\n

When it comes to being a successful marketer, it\u2019s essential to understand why and how people think and act. It\u2019s much more difficult to try and come up with creative and compelling content marketing if you don\u2019t know what would compel your potential audience in the first place.<\/p>\n

Before jumping on board and getting down into the inner workings of marketing it\u2019s helpful to learn how people really operate. Understanding a few key principles of psychology can help make your marketing go from good to superb! Because when the right audience is reading and identifying with your content they are more likely to become a buyer, instead of just a potential one.<\/p>\n

To attract, convince and convert more potential buyers into buyers with your marketing you really should understand the basics in the following psychology lessons.<\/p>\n

Priming<\/h3>\n

Have you ever been a participant in the game where someone says one word and you immediately say the word that comes to mind? This is relevant to how priming operates. When you are exposed to one stimulus, this then affects how you respond to another. Priming refers directly to activating a certain representation in memory before carrying out a task or action. For example, according to Psychology Today, when a person sees the word \u201cYellow\u201d they will be faster to recognize the word \u201cbanana\u201d. This is because yellow and banana are associated closely together in memory.<\/p>\n

So what exactly does this have to with marketing? Well a lot as a matter of fact. Using more subtle priming methods, you can help visitors to your website remember important details and key information about your brand, and potentially influence their purchasing behavior.<\/p>\n

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Reciprocating\/ Reciprocity<\/h3>\n

The concept behind reciprocity is really fairly simple, in general terms, if someone goes and does something for you, you usually feel the urge to do something for them. An example of this in everyday life is at restaurants. When you receive a bill back with a mint, you\u2019ve been reciprocated. A study was down recently by Robert Cialdini, author of 6 Principles of Influence, that showed when a server brought back a check that included a mint, the tip jumped up by 3.3%. With two mints, it jumped even more too nearly 20%.<\/p>\n

In marketing, there are many ways you can use reciprocity to your benefit. You don\u2019t have to have a lot of cash lying around to give something away. In fact it can be anything like a shirt with your logo\/ brand to an eBook, or a free background for their desktop. Even something that may not seem significant to some, like a hand-written note can go pretty far when you are trying to establish reciprocity. It\u2019s important to remember however, that you give away your \u2018FREE\u2019 item before you ask them for something in return.<\/p>\n

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Decoy Effect<\/h3>\n

You probably have fallen victim to this effect in many pricing models. One price is intentionally placed to help entice you to choose the more expensive option. Here\u2019s an example:<\/p>\n