{"id":2602,"date":"2016-05-27T09:30:47","date_gmt":"2016-05-27T14:30:47","guid":{"rendered":"http:\/\/teamprojectmayhem.com\/blog\/?p=2602"},"modified":"2016-05-27T09:16:03","modified_gmt":"2016-05-27T14:16:03","slug":"5-ways-new-entrepreneur-can-compete-gurus","status":"publish","type":"post","link":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/","title":{"rendered":"5 Ways A New Entrepreneur Can Compete With The Gurus"},"content":{"rendered":"<p>As you try to launch a brand new business, you have many challenges.<\/p>\n<p>One of the most complex is building your customer base, especially when you have to compete with others in your industry that may have been around for years (or even decades) before you began.<\/p>\n<p>So, what sets you apart from them? Why should anyone choose you, the new entrepreneur instead of a known guru?<\/p>\n<p>While every case is a bit different, here are five ways you can compete with these experts and gurus\u2014as you build your business and try to become the \u201cbig name\u201d yourself.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Position Yourself for Success \u2013 Your competition is out there prospecting. <\/strong><\/h3>\n<p>In fact, they may be looking for new customers right now as you read this article.<\/p>\n<p>While you will need to look for clients or customers sometimes too (it is unavoidable), this can quickly become a never-ending process that will only burn you out if you keep at it too much.<\/p>\n<p>Instead, position yourself as the person that will have customers come to you. It takes time, effort and intelligence, but the rewards are well worth it.<\/p>\n<p>If you position yourself as an expert in your field, people will come to you and you will not have to chase them.<\/p>\n<p>Be elite, perhaps even and make people feel honored to have the opportunity to work with you.<\/p>\n<p>How do you do this?<\/p>\n<p>This is the million dollar question.<\/p>\n<p>While the answer may differ from instance to instance, you can always count on it being something that involves a bit of hard work and a bit of creativity<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Make It a Movement \u2013 Think about companies like Apple. <\/strong><\/h3>\n<p>Their products are more than just quality electronics; they say something about the people who choose them.<\/p>\n<p>Starbucks coffee is more than just a tasty drink; they represent a lifestyle.<\/p>\n<p>Disney is not just about Mickey Mouse and fun amusement park rides; Disney makes dreams come true.<\/p>\n<p>Make your company, your brand and yourself part of something bigger than just a product.<\/p>\n<p>Create a cause greater than just fulfilling a need or a want and you will suddenly be competing on a bigger stage than you ever thought was possible.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Learn from the Masters \u2013 You do not have to figure everything out for yourself. <\/strong><\/h3>\n<p>You don\u2019t have to create everything from scratch either. Instead, you need to find something that is working and do a better job than is currently being done.<\/p>\n<p>While everyone can learn from their mistakes, it takes a very smart and strong person to learn from the mistakes of someone else.<\/p>\n<p>By focusing on what is already being done out there in the world, you can cut down on your learning curve and \u201cjump the line\u201d so to speak.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Develop Your Team \u2013 As a brand new entrepreneur you can\u2019t do it all alone. <\/strong><\/h3>\n<p>You may already realize this.<\/p>\n<p>However, you may not have realized that you can\u2019t expect just to stumble onto a fully-developed team that will support you on your journey from a new entrepreneur into a guru.<\/p>\n<p>The best teams work well together because they have grown together from day one.<\/p>\n<p>These groups have developed together, and their leaders have helped to shape them into the team that they are today.<\/p>\n<p>Instead of just focusing on who you choose to be on your staff, focus on what you will do to develop these individuals, shape these people and get the best from them.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Create Brand Advocates and Personal Fans \u2013\u00a0You need\u00a0fans that will\u00a0sing your praises<\/strong><\/h3>\n<p>The chances of your potential customer base falling at your feet and doing what you want, just because you want them to, is next to non-existent. You will have to create fans that will respond in a positive, excited manner.<\/p>\n<p>Creating fans in this manner takes time, effort and dedication.<\/p>\n<p>As you put time and effort into creating these fans, do not lose touch with the fans you\u2019ve already developed. Remember that it is much harder to earn the trust of a new customer than it is to take care of one that already exists and already trusts you.<\/p>\n<p>At the end of the day, the purpose of your business is to create fans that will do your promotion for you. Outstanding customer or client support and service goes a long way towards making this happen.<\/p>\n<p>Finally, remember that your passion will breed passion in your customers.<\/p>\n<p>As you can see, many things go into developing you and your business and helping you to compete on a level playing field with the \u201cbig names.\u201d It is important that you take advantage of each of these opportunities and any others that come your way. Opportunity seldom knocks twice\u2014so get out there and answer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you try to launch a brand new business, you have many challenges. One of the most complex is building your customer base, especially when you have to compete with others in your industry that may have been around for years (or even decades) before you began. So, what sets you apart from them? Why &#8230; <a title=\"5 Ways A New Entrepreneur Can Compete With The Gurus\" class=\"read-more\" href=\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\" aria-label=\"Read more about 5 Ways A New Entrepreneur Can Compete With The Gurus\">Read more<\/a><\/p>\n","protected":false},"author":89,"featured_media":2604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[122],"tags":[],"class_list":["post-2602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem\" \/>\n<meta property=\"og:description\" content=\"As you try to launch a brand new business, you have many challenges. One of the most complex is building your customer base, especially when you have to compete with others in your industry that may have been around for years (or even decades) before you began. So, what sets you apart from them? Why ... Read more\" \/>\n<meta property=\"og:url\" content=\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\" \/>\n<meta property=\"og:site_name\" content=\"Team Project Mayhem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thelawrencetam\/\" \/>\n<meta property=\"article:author\" content=\"brian.horn\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T14:30:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Horn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brianhorn\" \/>\n<meta name=\"twitter:site\" content=\"@spooon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Horn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\"},\"author\":{\"name\":\"Brian Horn\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c\"},\"headline\":\"5 Ways A New Entrepreneur Can Compete With The Gurus\",\"datePublished\":\"2016-05-27T14:30:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\"},\"wordCount\":809,\"commentCount\":1,\"image\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575\",\"articleSection\":[\"career\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\",\"url\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\",\"name\":\"5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem\",\"isPartOf\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575\",\"datePublished\":\"2016-05-27T14:30:47+00:00\",\"author\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c\"},\"breadcrumb\":{\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575\",\"contentUrl\":\"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575\",\"width\":1280,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/teamprojectmayhem.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways A New Entrepreneur Can Compete With The Gurus\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/#website\",\"url\":\"http:\/\/teamprojectmayhem.com\/blog\/\",\"name\":\"Team Project Mayhem\",\"description\":\"Plug In And Learn About Building a Business From Home\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/teamprojectmayhem.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c\",\"name\":\"Brian Horn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g\",\"caption\":\"Brian Horn\"},\"description\":\"Brian Horn is a best selling author and co-founder of branding firm, Authority Alchemy. He transforms business owners into celebrity entrepreneurs using the process of \\\"authority marketing\\\". He's appeared on The Howard Stern Show and CBS News. Brian is also a contributor for Entrepreneur Magazine and Huffington Post.\",\"sameAs\":[\"https:\/\/twitter.com\/brianhorn\",\"brian.horn\",\"https:\/\/x.com\/brianhorn\"],\"url\":\"http:\/\/teamprojectmayhem.com\/blog\/author\/brianhorn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem","og_description":"As you try to launch a brand new business, you have many challenges. One of the most complex is building your customer base, especially when you have to compete with others in your industry that may have been around for years (or even decades) before you began. So, what sets you apart from them? Why ... Read more","og_url":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/","og_site_name":"Team Project Mayhem","article_publisher":"https:\/\/www.facebook.com\/thelawrencetam\/","article_author":"brian.horn","article_published_time":"2016-05-27T14:30:47+00:00","og_image":[{"width":1280,"height":575,"url":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","type":"image\/jpeg"}],"author":"Brian Horn","twitter_card":"summary_large_image","twitter_creator":"@brianhorn","twitter_site":"@spooon","twitter_misc":{"Written by":"Brian Horn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#article","isPartOf":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/"},"author":{"name":"Brian Horn","@id":"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c"},"headline":"5 Ways A New Entrepreneur Can Compete With The Gurus","datePublished":"2016-05-27T14:30:47+00:00","mainEntityOfPage":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/"},"wordCount":809,"commentCount":1,"image":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","articleSection":["career"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/","url":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/","name":"5 Ways A New Entrepreneur Can Compete With The Gurus - Team Project Mayhem","isPartOf":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/#website"},"primaryImageOfPage":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage"},"image":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","datePublished":"2016-05-27T14:30:47+00:00","author":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c"},"breadcrumb":{"@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#primaryimage","url":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","contentUrl":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","width":1280,"height":575},{"@type":"BreadcrumbList","@id":"http:\/\/teamprojectmayhem.com\/blog\/5-ways-new-entrepreneur-can-compete-gurus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/teamprojectmayhem.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways A New Entrepreneur Can Compete With The Gurus"}]},{"@type":"WebSite","@id":"http:\/\/teamprojectmayhem.com\/blog\/#website","url":"http:\/\/teamprojectmayhem.com\/blog\/","name":"Team Project Mayhem","description":"Plug In And Learn About Building a Business From Home","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/teamprojectmayhem.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/teamprojectmayhem.com\/blog\/#\/schema\/person\/cd8c4e481a6786b0a5fdc8ae051b949c","name":"Brian Horn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e09948f6e1888bfc3c8f9f3961edba9c136cc1a25d011944f586c38a982356ab?s=96&r=g","caption":"Brian Horn"},"description":"Brian Horn is a best selling author and co-founder of branding firm, Authority Alchemy. He transforms business owners into celebrity entrepreneurs using the process of \"authority marketing\". He's appeared on The Howard Stern Show and CBS News. Brian is also a contributor for Entrepreneur Magazine and Huffington Post.","sameAs":["https:\/\/twitter.com\/brianhorn","brian.horn","https:\/\/x.com\/brianhorn"],"url":"http:\/\/teamprojectmayhem.com\/blog\/author\/brianhorn\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/teamprojectmayhem.com\/blog\/wp-content\/uploads\/2016\/03\/new-entrepreneur.jpeg?fit=1280%2C575","jetpack_shortlink":"https:\/\/wp.me\/p60x8G-FY","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/posts\/2602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/comments?post=2602"}],"version-history":[{"count":6,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/posts\/2602\/revisions"}],"predecessor-version":[{"id":2937,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/posts\/2602\/revisions\/2937"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/media\/2604"}],"wp:attachment":[{"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/media?parent=2602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/categories?post=2602"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/teamprojectmayhem.com\/blog\/wp-json\/wp\/v2\/tags?post=2602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}