{"id":2941,"date":"2016-08-16T09:00:09","date_gmt":"2016-08-16T14:00:09","guid":{"rendered":"http:\/\/teamprojectmayhem.com\/blog\/?p=2941"},"modified":"2016-09-12T09:04:11","modified_gmt":"2016-09-12T14:04:11","slug":"search-engine-marketing","status":"publish","type":"post","link":"http:\/\/teamprojectmayhem.com\/blog\/search-engine-marketing\/","title":{"rendered":"Search Engine Marketing Do You Need It For Your Business?"},"content":{"rendered":"

Search Engine Marketing As Part Of Your Overall Business Strategy<\/strong><\/p>\n

Did he want search engine marketing or search engine optimization?<\/span>\u00a0 I remember it like it was yesterday.\u00a0<\/span>I knew search engine optimization and had some success with it. \u00a0But I had not had experience with search engine marketing. \u00a0 The potential client kept talking about search engine marketing. Both have a place in your overall marketing strategy, so we'll discuss each in this post.<\/p>\n

First of all I was a new, agency owner, excited about a meeting with a potential client. \u00a0But, I did not know what he wanted to talk about before the meeting so I had already made my first mistake. Always make sure they have an apparent reason<\/span> before you meet with a potential customer. This is a higher-level reason for wanting to meet with you. As you ask him questions you will find the deeper, emotional, reasons for why he really wants to meet with you.<\/p>\n

But, we are getting ahead of the purpose for this post, which is to explain how important search engine marketing and search engine optimization skills are for your business. We are also continuing our series, as this is the second post in our 12 part series on social bookmarking sites lists. \u00a0All of them will set you far ahead of your competition when you use them consistently with your content marketing.<\/p>\n

Search Engine Marketing Strategies and Tactics<\/strong><\/h3>\n

Most of all this post will serve as a review of many search engine marketing strategies and tactics. \u00a0Individual tactics will be used to develop an overall strategy in your business. \u00a0<\/span>Since the content is from top posts<\/span> in search engine marketing, you can bookmark this post for future reference. \u00a0<\/span>In addition,<\/span>\u00a0I will add additional sources of information for you to do your own research. \u00a0Later on in this post you will find an infographic which has links to the\u00a0main\u00a0sites<\/strong>\u00a0used as reference.<\/span><\/p>\n

I will also add where appropriate, some of my my experience online and from experiences of my mentors in business. \u00a0 I've been in business since 1993. They've been in business much longer so you will get decades of information in this post.<\/span><\/p>\n

My Potential Client Wanted Search Engine Marketing and Not Search Engine Optimization<\/b><\/h3>\n

First of all, \u00a0I did not know anything about search engine marketing. \u00a0Also I suspect neither did he. \u00a0Sometimes your prospects don't know what they don't know. \u00a0It is then that they are searching for free consulting. \u00a0You can give huge value, yet not fall into that trap(more on that later.)<\/span><\/p>\n

And I<\/span>\u00a0would have closed my deal with a very big client, if I had understood search engine marketing. \u00a0 Since I did not know what he was talking about, he did not make a decision to buy from me that day, in 2008, just before The Great Recession started. \u00a0<\/span><\/p>\n

If I Could Turn Back The Hands Of Time<\/strong><\/h3>\n

If I knew then what is in this post below, I could have helped this prospective client. \u00a0Rather, the opposite was true because of my lack of knowledge and skill in search engine marketing. \u00a0As a result he stayed with the large, over-sized agency:<\/p>\n

    \n
  1. that used associates, fresh out of college<\/li>\n
  2. they couldn\u2019t use the English language well(his words not mine)<\/li>\n
  3. their fees were too high because a common salary of an associate in 2008 when this story happened – $150,000 per year<\/li>\n
  4. These associates did not understand his business model. This cost him more billable hours to explain his business.<\/li>\n<\/ol>\n

    Consequently, I had time to embark on an adventure I will be on for the rest of my life, to gain new online skills and to get better at writing while the economy recovered. \u00a0I did the research needed to change my skill sets online and you can too by reading and using what you find in this post. \u00a0Hopefully, you will be able to help more clients with search engine marketing. \u00a0<\/span><\/p>\n

    The Benefits of Both Strategies<\/strong><\/h3>\n

    Search engine optimization and search engine marketing have similarities and differences. \u00a0They work together in the best-world of blogging or content marketing for your business. They can help you:<\/span><\/p>\n

      \n
    1. reduce costs<\/span><\/li>\n
    2. save time<\/span><\/li>\n
    3. increase your profits for your business<\/span><\/li>\n
    4. brand yourself<\/li>\n
    5. Increase awareness of your brand<\/li>\n
    6. Ultimately sell your products and\/or services<\/li>\n<\/ol>\n

      The majority of this post will cover search engine marketing. But, because the two tactics go together in a good strategy, we'll cover both at times.\u00a0<\/span>We looked at the top ten, page-one-ranked posts on search engine marketing. \u00a0<\/span><\/p>\n

      \u00a0He Felt Like He Was Hustled By The Owner<\/strong><\/h3>\n

      Ever had that happen to you as a business owner? \u00a0Have you ever felt robbed by consultants and agencies in the past? \u00a0 He felt like he bought \u201ca load of goods\u201d from the agency owner. \u00a0And, i<\/span>t is these kinds of practices that give the “agency industry” a bad name.\u00a0<\/span>Of course, no one mentioned in this post would ever run their business this way. <\/span><\/p>\n

      But, it does happen more than it should.<\/span> \u00a0Because he did not understand the marketing terms he was using, he was placed is a less than favorable position. \u00a0Thus\u00a0once he signed the contracts, the junior associates took over all the duties of the contract for the owner.<\/span> As a result the owner was not around to solve problems like he promised. So\u00a0he ended up spending more time explaining things to the agency junior, executives that did not know his business model. This cost his company overtime and extra expenses.<\/p>\n

      Possibly This Could Be Happening To You Currently?<\/strong><\/h3>\n

      You may be experiencing the same situation in your business, when developing your content marketing strategy. Sometimes it seems like big agencies use your time and money, especially when we are talking about working with small(under 4 million in revenue) to mid-sized(10 million in revenue and up) companies. \u00a0Has this ever happened to you? Have you ever considered doing your own search engine marketing and optimization because of experiences like the one above? \u00a0<\/span><\/p>\n

      Can You Do It Yourself?<\/strong><\/p>\n

      So my questions to you is this; what do you need in your content marketing strategy? \u00a0Do you need search engine marketing? Or, would search engine optimization be better for your business? Probably it is a combination of both.\u00a0<\/span>They both have their place in a good, content marketing strategy. Y<\/span>ou want sales on autopilot, right? So did the person in the story above.<\/span><\/p>\n

      <\/h3>\n

      This Will Take As Long As It Takes<\/strong><\/h3>\n

      Read everything you can on these two topics. \u00a0Also, stay current as both topics are changing as rapidly as new technology can move in 2016 when this post was written.\u00a0In no particular order, these are the posts I chose to review. \u00a0 Click the image below and you will be taken to a page where each icon on the page has a live link to a specific article.\u00a0After reading these posts and the accompanying post links in each article, you will have enough information to make a decision for your business about whether to use search engine marketing.<\/p>\n

       <\/p>\n

      \n

      \"search<\/a><\/h2>\n

      <\/h2>\n

      #1 Search Engine Marketing or S.E.M.<\/b><\/h2>\n

      Webopedia.com<\/a> writes an article that may seem obvious to some. \u00a0Since many beginners do not know what <\/span>S.E.M stands for, we have started with the basics. \u00a0<\/span><\/p>\n

      S.E.M. \u00a0– stands for search engine marketing.<\/span>\u00a0<\/span><\/p>\n

      This article has some good points to make for intermediate and advanced marketers as well, and it covers some of the main topics you will need to understand how search engines work while getting your posts organic and paid traffic, and driving traffic ultimately to your website offers and contact information.<\/span><\/p>\n

      SEO( Search\u00a0Engine\u00a0Optimization)<\/strong><\/h3>\n

      “- Creating and publishing excellent content.
      \n– Using keywords and keyword analysis.
      \n– Link building to improve link popularity.
      \n– Using social media links on sites such as Facebook and Twitter.
      \n– Improving your site's navigation to provide an excellent user experience.”<\/p>\n

       <\/p>\n

      #2 Search Engine Marketing From Search Engine Land<\/b><\/h2>\n