Traffic Mastery

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Bonus – Buying Traffic Worksheet

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Lesson #2 (covering lesson 13-20) Media X and OPL

 

Lesson #3 (covering lesson 21-25) Agencies and Penny

 

Lesson #4 (covering lesson 26-31) PPC and Mobile

Lesson #5 (covering lesson 32-46) Facebook Traffic


 

Lesson #6 (covering lesson 47-52) Video/CPA Traffic


 

Lesson #7 (covering lesson 53-59) Traffic Intelligence


 

 

Lesson 18 – Network Buys 

1. advertise.com
2. pulse360
3. chitika
4. blogads
5. doubleclick
6. cpxinterative
7. adside
8. admedia
9. mbuy
10. mediawhiz
11. adversal.com  
Lawrence recommendation for small purchases

  • you can pause it mid stream, had built in rotator (up to 25), has built in exit pop, and can turn your capture page into a mobile responsive capture page. (DO NOT BUY IN BULK OR TRY TO SCALE UP WITH THIS SOURCE)
  • best way to use it is to send 10-30 unique visitors to your capture pages to make sure the work, are rotating properly, and leads are being recorded. If you get a sale cool, but this is NOT a source to scale up with.
  • CpcTrafficMonster.com (my affiliate link)

 

Lesson 19 – Good Tips

  1. start a spreadsheet
    1. Source (who you are buying from)
    2. Date you bought it
    3. How much you spent ($)
    4. What are your expectations (ex: $500 -> 100,000 impressions, stay around 0.5% click through from impressions 100,000×0.5%= 500 clicks to your website)
    5. Link where you bought
    6. the link you are USING WITH TRACKING (leads and click throughs)
    7. direct immediate signups 
  2. larger purchases have an “OUT CLAUSE”
  3. Want even delivery for big purchases or you will burn through it too fast
  4. Frequency Cap 1/24 (only show a unique person the ad 1 time every 24 hours)
  5. Pay based on stats

Lesson 20 – OPL Method (solo ads and other vendors)

Make sure to download the Study Guide which has a LIST of the providers   

Lesson 21 – Traffic Agencies

Products referenced in this video:

 

Lesson 23 – Capture Page Secrets

*model… NOT COPY2014-04-14_2205 2014-04-14_2203 2014-04-14_2158 2014-04-14_2150


Lesson 25 – Getting Traffic

  TrafficVance directCPV Leadimpact MediaTraffic Agency    

LESSON 26 – PPC Traffic Part 1: Introduction

  1. [KEYWORD] so it’s exact vs a broad search that might not be related.
  2. make sure to put yourself in the shoes of your reader
  3. don’t use Google ppc but other “underground sources”
 

LESSON 27 – PPC Traffic Part 2: Keyword Research

  1. build list from ONE main keyword
  2. difference from phrase “” or exact []
  3. NEVER bid on broad match 
  4. build out a keyword list that are “google suggested” (and on bing if repeating)

 

LESSON 28 – PPC Traffic Part 3: Networks

Products referenced in this video:

Important
  1. Targeted keywords/categories
  2. set daily limit
  3. watch ads daily
  4. split test ads
  5. scale winners, remove losers
  6. send traffic to your Landing Pages(s)
  7. start small

 

LESSON 29 – PPC Traffic Part 4: Campaign Setup

advertising.com (ppc)
digging your own well
based on categories vs keywords
when using keyword, be [EXACT MATCH] set daily bids tight… under $20/day

 

LESSON 30 – Mobile Traffic Part 1

I have experience with admob back in the day (3-4 years ago). tons of leads (hundreds), no sale for MLSP 
 
  • Factor in accidental clicks (40-50%)
  • phones and tablets show differently
  • stay away from flash
  • mobile optimized (loads and can sell on mobile)

Products referenced in this video:

 

Lesson 33 Facebook Traffic X (for beginners)

  • setting goals
  • starting small
  • even just building up your profile, then subscribers to 5k

 

Lessons 34 Facebook FTX Part 2: Understanding Rules

Facebook.com/help


Lesson 35 FTX Part 3: Graph Search

  • My personal facebook graph search training (here)
  • click in search -> my friends -> SEE MORE Filters (locations, occupation…)
 

Lesson 36 FTX Part 4: Bridge Marketing Blueprint

 
  • Bridging customers to you. (the pitch to get them across, MEET their needs. not yours)
 

Lesson 37 FTX Part 5: Facebook Chat Method 2.0

 
  • Friends – in real time, no more than 30min, turn chat off (so not distracted)
  • Non-Friends – NOT in real time, message back and forth
  • Research prospects (website, blog to build connection, make it about them)
  • Bridge their info (profile) to your own.
  • Ice breaker – make it about THEM. ask them a question, comment about them, golf?
  • answering questions, craft a good one… 5min. don’t rush.
  • overcoming objections BEFORE they come up. 
  • Multiple conversations – 10-20 conversations at a time. reason is people don’t respond immediately so that’s lost time if you are NOT doing other things. (mutli-tasking)
  • converting chats to sales (pitch, business) big boy pants 😉
 

Lesson 38 FTX Part 6: Facebook Fan Page Method

  • Make new pages for different niches vs your personal
  • clippingmagic.com – allows you to cut out images
  • cover page using powerpoint
  • Branding vs Industry (if new focus on industry)

Lesson 39 FTX Part 7: Penny Likes

*video tutorial starts 12min mark
  • cheaper to build for things people “already like”
  • “Bridge” a generic interest into your offers or business
  • research the interests, and popular ones
  • “Click LIKE if you LOVE… YOUR KEYWORD NICHE”
  • ad images that pop
  • model after ads you like
  • match ads to keywords
  • don’t start ads at night
  • $5/day campaigns
  • 1 ad per campaign
  • pause loser and scale winners (if over $0.10 pause and tweak)

Lesson 40 FTX Part 8: Bridge Marketing

  • Blog about your passion 
  • frame offer to audience

Lesson 41 FTX Part 9: Dark Posts

  • post that is seen by page on it’s wall vs post that is paid and sent to specific audience (could include the page audience but NOT listed on wall

Lesson 43 FTX Part 11: Facebook Subscribers

  • build up subscribers (kicks in after you max you 5,000 friends)
  • % will see your updates (think free advertising)
  • be a person and engage so they WANT to keep seeing your updates not just SPAM your wall
  • add a subscriber button (blog, webpage, thank you page) 

 Lesson 44 FTX Part 12: Facebook Custom Audiences

  • uploading emails to facebook to remarket to them

Lesson 45 FTX Part 13: Retargeting 

  • Automatically targeting and serving ads to people who visit you (BASED)  on who visits you (pixel fires)
  • you add a pixel ON the page you want tracked. Once someone visits. that pixel fires off and now tags them. if that person comes to facebook, the retargetting automatically kicks in and sends them ads depending on what pixel is tied to them
 

Lesson 46 FTX Part 14: Facebook Terms

  • they do change 😉

 

Lesson 47 Video examples

  • being vague
  • flash your name in a video (like a movie)
  • face.. time to get in front of the camera
  • Frank Kern bring it down to a normal day.. wearing tshirt and being relaxed

Lesson 48 Video Secrets

  • Get good at videos
  • Get over your fears of video by “doing a lot of them”
  • before shooting a video have a CLEAR outcome 
  • What is your “state” – emotional state
  • Get higher energy
  • Expectation
  •  
  1. capture attention
  2. content
  3. CTA
 inspire, motivate, take action
 

Lesson 49 Video Get Traffic

Products referenced in this video (my affiliate links):

 
  • 30 second or MORE, less than 5 min due to attention span.
  • save FILE NAME as the keyword name
  • keyword in title in front, and if short enough, another time in it
  • link first thing in description
  • 400+words optimized in description (mini article with 1% keyword density) 400 words = 4 keywords
  • tag keyword variations
  • news and politics category
  • setup channel
  • find out what your niche wants
  • pinging… i tend to believe it’s not necessary for youtube
  • build only quality links (no more crappy ones)
  • Velocity (just like in blogging)
  • syndicate video to social platforms

 

Lesson 50 Introduction to CPA

*not for the beginner
  • not easy to get accepts
  • need large starting point
  • not all offers are accepted
  • hard to stop when started (know your stuff)
  • CPA = Cost Per Acquisition or Cost Per Action
  • Middle man – promotion and providers come together
  • Find a big cpa network
  • If rejected (get on the phone with them)
  • Promoters rather get paid for opt ins vs sales (easier for them)
  • negotiate shortest terms (better for you)
  • start small, (cause you don’t know how the leads will convert to sales)
  • have low lead limit
 

Golden Rules

  1. Never test landing page on CPA network (test with other traffic first) – KNOW YOUR NUMBERS
  2. EPC – Earnings per click. What is your average EARNINGS per click (100 visitors, how much did you make per visitor… NOT just lead… but visitor)
  3. EPL – Earnings per Lead (vick says earnings per opt in). Since you are paying per lead, you need to know what you make PER opt in (lead)
  4. LTV – Life Time Value of a customer (continuity and upsells are calculated)
  5. ONLY pay for DOUBLE OPT IN
  6. Be friends with your account manager, but act like a PLAYER…. position and posture.
  7. Suggest $2/lead (of course they will say no. but shoot low first)
  8. If you add more fields, lead costs go up (email + name, phone, address…)

Lesson 51 CPA Networks

I Have a relationship with Maxbounty, peerfly, neverblue. Let me help you get accepted.. use my links, tie into me.. and I can put in a good word with my account manager (they want to make sure you aren’t a loose cannon)

 

Products referenced in this video:

 

Lesson 53 Traffic Amplifier Intro (exponential increase)

  • use with ALL traffic and even your own list. (follow the around the internet)
  • re-iterating (traffic -> capture -> sales page)
  • ADD retargeting
  • MOST people will not opt in (industry opt in is 25%)
  • Adds it to capture page (i am testing adding it only to sales page)

Lesson 54 Traffic Amplifier Part 2 (Networks)

Lesson 55 Traffic Amplifier Part 3 (Getting Retargeting Code)

Lesson 56 Traffic Amplifier Part 4

  • Remove people who have taken the action you want. (so you only target the NON action takers)
  • Create another tracking code on your thank you or your sales page

Lesson 57 Traffic Amplifier – Campaign Setup

  • Run-on-network – USE ONLY to people you have reached with retargetted visitors (pixel tracking)
  • Above the fold place
  • 20 dollar banner – create all the banners and uploaded (not just 1 size)
  • Geo Targeting – USA, Canada, UK, Australia, New Zealand

 

Lesson 58 Traffic Intelligence

  • Do NOT depend on others for traffic
  • School is never out for the PRO 
  • Dig your OWN well
  • Build your Tribe
  • Traffic is the most important thing for you business
  • Sites you already visit.. look at the footer
  • Google/search search it
  • Networks
  • Affiliates
  • Traffic Intelligence Software

Lesson 59 Traffic Intelligence Part 2: Secret Weapon


 

 
 

    Vick Live Training in 2014 April 7th: MODULE 1 – Media Traffic X  MODULE 2 – The OPL Method

April 10th: Group coaching call. April 14th: MODULE 3 – Traffic Agencies  MODULE 4 – The Penny Traffic April 17th: Group coaching call April 21st: MODULE 5 – PPC TRAFFIC MODULE 6 – MOBILE TRAFFIC April 24th: Group coaching call April 28th: MODULE 7 – FACEBOOK TRAFFIC X MODULE 8 – Social Media Traffic May 1st: Group coaching call May 5th: MODULE 9 – VIDEO TRAFFIC MODULE 10 – CPA TRAFFIC May 8th: Group coaching call May 12th: MODULE 11 – TRAFFIC AMPLIFIER  MODULE 12 – TRAFFIC INTELLIGENCE May 15th: Group coaching call May 19th: CONVERSION MASTERY SUPER TRAINING May 22nd: Group coaching call