Intro
If you want to buy my big coop (not solo but ppc traffic), needs 8 seats ~200-250 clicks per seat. $251.00. 90% USA. Tracker is preferred so you can track aweber leads and clicks
To add a tracker to your capture page add “&keyword”
ex: http://www.empowernetwork.com/theylovetobuy.php?id=spooon&coopjune132012
by adding &coopjune132012 I have been able to see where my leads are coming fromWant Instant Pay Per Click USA/Canada Traffic?
WHAT IS A CO-OP?
A co-op is an advertisement that is shared by several individuals. In addition to the exposure being shared, the cost and the risk are also shared. This means that if a particular advertisement and all the costs associated with it is $1000 with 10 people in the campaign, 10 people are going to be splitting the cost at $100 each. If the campaign is successful, all 10 people get to share in the positive results. This also means that if the campaign is not successful, all 10 people have split the risk and share the negative results.
HOW DOES IT WORK?
A co-op usually starts by doing research about the particular advertising we are using. This can be researching a company through the BBB, other marketers, other marketer’s blogs, Warrior Forum, etc. I also have many personal relationships forged with advertising companies/list owners from my years of working as a copywriter, which allows for the co-op to get a better deal than anyone else would be able to get. I then create a domain name that can be used specifically for the campaign (Example: EmpowerNetworkPros.com). If we are including custom opt-in pages, I use a program called Optimize Press to get them made and published to my web server. I then add up the entire cost of the whole thing and divide it by the number of shares going to be available for the campaign. The campaign is then sold to you guys, with your information being added in a program called Hypertracker. This program rotates the links, one by one, down the list to ensure that everyone is getting a fair share of exposure. I point the domain name to the HyperTracker link and purchase the advertising using that domain name.
WHAT IS A PPV CAMPAIGN?
A PPV campaign is actually short for “pay per view” and is basically a pop under ad one someone’s computer. For example, if they were searching for “waffles” and we had purchased this keyword as part of our campaign, our page would show up on their screen. This is often less effective because most people usually click out of the box before doing anything with it. (NOTE: THIS CO-OP WILL NO LONGER BE DOING PPV IN THE FUTURE, AS WE HAVE FOUND THEM TO BE LESS EFFECTIVE THAN OTHER METHODS.)
WHAT IS A SOLO AD?
We are finding that solo ads are our most effective type of marketing. A solo ad is essentially a follow up email sent to another marketer’s email list. Ads are purchased by the number of “clicks” an email receives (500, 1K, 10K, etc.) Most marketers prefer to write their own emails to their lists, which is why I’m usually not able to provide a copy to whomever has purchased a share in that co-op. Other times I am required to write the ad, which I usually just use one of our auto responder messages from the series that has been tweaked to be pertinent to the campaign and custom opt in page we are using.
WILL I GET SALES IMMEDIATELY WITH A CO-OP CAMPAIGN?
Maybe. Some people who see an opt in page and video purchase immediately, just like with any other form of marketing. However, the real goal here is not SALES but OPT INS. Taking part in co-ops should be considered a long term strategy, not a short term one. Those who join your list may not purchase until they have been on your list a week, a month, several months, a year, or may never even purchase at all. Marketing is a law of averages and by growing your list, you are building the foundation for sales in the future. (Not just with Empower Network! Remember, this list is YOURS and can be marketed to for other endeavors you take part in later on.) As you gain opt ins, you need to make sure that you are marketing to them DAILY via a good set of follow up messages to really increase that ratio of sales. This is another reason why I offer a set of premade messages to make marketing to your list EASIER for you.
“Never spend money on advertising you can’t afford to lose.”
Before you spend money on a co-op campaign, I want you to ask yourself if the campaign flopped… would you be in desperate need? If so… RUN away from purchasing a share. If not and you feel that co-ops are a LONG TERM strategy… I invite you to take part.
