Video 1 – Amazon Selling
Video 2 – Amazon Basics
Video 3 – Amazon Selling Mindset
Video 4 – Amazon Structure
Video 5 – Amazon Traffic
Video 6 – Amazon Sample Site
Notes from Webinar
Brand
– Massive Traffic (consider – 10%-30%)
5 days you nor the 2nd page – 200 hits a day
-General
you get a TON of “side traffic” (rank for many many products)
Trademarks…
-lawyers will come a knocking..
Keyword is in the domain
buysonytv.com (way around it is to NOT use the keyword in the domain)
-buysomecooltvs.com (sony stuff – keywords in sony)
risk/reward
6months – 500 hits a day…. (3rd page) (they shut it down) damage is done
(white hat / black hat)
afraid of competition… “is the juice worth the squeeze”
Product (90% keywords) – because you will see results faster…
“low hanging fruit”
-Long tail keywords (chris anderson)
specific (more than 3 words)
Sony black vega 42 flat screen -very specific (brand -> general traffic)
Sony BRAVIA KDL40BX420 – how much competition is there? (lower) < sony bravia… (higher)
Brand vs Product
Traffic >>>>>
5 brand articles – 500 product articles
1,000 hits a day – 1,000 hits a day
5 articles – Panda’s bigger brother (dino eats 4 of your articles…)
Specificity……
Brand (10%) vs Product (90%) (mindset)
-future proof
-increase buyer closing rate (conversions)
-more real estate
-easy competition to win
-billions!!! of keywords (products)
Modifiers to products:
1) dates (2012 model pioneer receiver)
2) model numbers
3) discontinued items
4) colors
5) availability…..
explodes your keyword range…. 10 – 10,000 possible articles
Keyword research….. (mindset)
What to sell on amazon…?
– what is a “best seller”
– trend data
– evergreen (diapers) vs seasonal (halloween costumes…)
Amazon really works for me…
SEO – Search Engine Optimization
(how to get your stuff ranked on google… to sell amazon products)
PAID … NOOOOOOO
free click traffic – Organic Traffic
500 articles targeting long tail keywords…. you will win big time
Content to SELL amazon stuff
astores have no real way to be indexed and ranked…..
