{"id":2291,"date":"2015-11-30T11:00:20","date_gmt":"2015-11-30T17:00:20","guid":{"rendered":"http:\/\/teamprojectmayhem.com\/blog\/?p=2291"},"modified":"2015-12-01T06:09:14","modified_gmt":"2015-12-01T12:09:14","slug":"retargeting-how-to-use-it-to-dominate-in-your-business","status":"publish","type":"post","link":"https:\/\/teamprojectmayhem.com\/blog\/retargeting-how-to-use-it-to-dominate-in-your-business\/","title":{"rendered":"Retargeting – How To Use It To Dominate In Your Business"},"content":{"rendered":"

Did you know that 96% of first time visitors of your site don't make a purchase or convert into a lead? Retargeting gives your business a second chance<\/strong> to get back in front of your potential customer when they leave your site.<\/p>\n

But how can you leverage retargeting<\/a> to increase your overall bottom line?<\/p>\n

In this article, we'll examine the different types of retargeting<\/em>, strategies<\/em>, and implementation<\/em> that will help you maximize your marketing efforts.<\/p>\n

If you're in a home business niche and you want to brand yourself. Many people in the home business industry do not realize how much impact retargeting would have on a prospect or potential business partner.<\/p>\n

Don't Overlook The Value Of Retargeting<\/strong><\/h3>\n

Say someone visits a blog article you've written and decides to share it because it is so rich in valuable content. They've shared your content but didn't convert into a lead or a sale.<\/p>\n

Why not?<\/p>\n

See, many business owners would say, “Well I got some social shares” and feel that \u00a0good enough.<\/p>\n

Most home business owners and marketers don't use retargeting or see a benefit of it. But when used correctly, retargeting can be used as leverage to increase conversions by 300-1,000%!<\/p>\n

Types Of Retargeting<\/strong><\/p>\n

In general, there are\u00a07 ways you can retarget individuals on the web and they are the following:<\/p>\n

    \n
  1. Search Retargeting<\/span>:<\/strong> Target users based on the keywords, keyword phrases, and SEM ads clicked within the search engines.<\/li>\n
  2. Site Retargeting<\/span>:<\/strong> Target users based on the type of actions they take on a specific website, blog or landing page.<\/li>\n
  3. SEO\/SEM Retargeting<\/span>:<\/strong> Target users based on how they come arrived to your website.<\/li>\n
  4. Email Retargeting<\/span>:<\/strong> Target users based specific emails they open\/engage with<\/li>\n
  5. Contextual Retargeting<\/span>:<\/strong> Target users based on other websites they\u2019ve visited that\u2019s similar to yours<\/li>\n
  6. Engagement Retargeting<\/span>:<\/strong> Target users who have engaged with rich media, online game or app, Facebook page, or distributed content<\/li>\n
  7. Social Retargeting<\/span>:<\/strong> Target users who share and consume similar content to your existing customers<\/li>\n<\/ol>\n

    Chango<\/a> has a VERY good infographic on the types of retargeting as seen below. Take a look at the “strength of intent” both search and site retargeting has. The intent can give you a signal that your target audience is closer to the end of their buying process.<\/p>\n

    \"Chango<\/a><\/p>\n

    Chango<\/p>\n

    Control Your Audience\u2019s \u201cBuying Process\u201d With Retargeting<\/strong><\/p>\n

    Everyone has a buying process or steps they take from the point they first see your product to the moment they actually pull out their credit card and buy. The ideal process for you is once a visitor arrives to your site, they just buy right there. Thanks to the Internet, people will research things online or \u201cGoogle it\u201d if they have interest.<\/p>\n

    Your job as a business owner is to control the buying process. Retargeting allows you to do just that.<\/p>\n

    In order to do this, you must understand your target audience\u2019s buying process. This involves getting into the mind & feelings of your target audience or avatar<\/a>.<\/p>\n

    Discovering the buying process of your avatar can be tricky because it is dependent upon how much your audience knows about your product and other market conditions. The quickest way to determine the buying process is to ask yourself the following questions as it relates to what\u2019s in the mind of your prospect.<\/p>\n

    If you are a customer of your own product, you can try to remember what your buying process was before you made a purchase. Then create a retargeting campaign that would guide your customer from first site to final purchase.<\/p>\n

    For example, say I wanted to run a business from home but I didn\u2019t have enough time to physically own a store. Say you are an affiliate for this well known, high commission online business system<\/a>\u00a0that takes people with no business experience and helps them get started with their first online business.<\/p>\n

    You\u2019re a smart business owner because you know the value of having a blog and writing valuable content that solves your target audience\u2019s problems at a profit. At the end of your article, you have a call to action button that allows visitors to start the online business you are affiliated with.<\/p>\n

    So I get online and Google, \u201chow to start an online business\u201d & \u201cmake money online<\/a><\/span>\u201d (which is really what I want to do is make money with less physical<\/u> effort). I see your article titled \u201cHow To Start An Online Business And Own Your Time\u201d, click on it, read your article, click the button, but for some reason decide not to get started.<\/p>\n

    Instead, I decide to continue to shop around on the Internet. Afterall, your online business system is not the only one out there, right? So I continue to surf the web getting different types of information about online businesses. They are all saying conflicting things from both seemingly credible & incredible sources.<\/p>\n

    After information overload, I stop my search. I don\u2019t know who to trust<\/u> so I don\u2019t take action on anything. This is a pretty realistic scenario for a lot of prospects in the online business industry.<\/p>\n

    New York Times best-selling author and sales expert, Grant Cordone, recorded a video<\/a>\u00a0explaining the reason why people don\u2019t buy (or join a business opportunity in this case) is because they lack certainty about themselves.<\/p>\n

    In this scenario, I would be lacking certainty as to whether or not I can do it and have the ability to produce the money like you do.<\/p>\n

    So you get an \u201cah-ha\u201d moment and say, \u201cI will create a series of valuable content, webinar replays, informative videos, & podcasts with me teaching Internet marketing tips and how easy my online system is.”<\/p>\n

    Then you run a retargeting campaign that reaches back out to me. Depending on how you set your campaign, I may be on your competitor\u2019s website and see your banner ad with your face on it promoting \u201c5 Home Business Tips You Must Know-Click Here\u201d or \u201cFREE-Live Weekly Webinar Starting Your Business-Register\u201d and it leads back to your content (or whatever you\u2019re promoting).<\/p>\n

    Once I hit your webinar's landing page or blog article, I build more trust, receive more information about your online system, as well as build certainty within and in myself. You also overcame the one of the biggest problems in this home business and network marketing niche\u2014obscurity!<\/p>\n

    Remarketing allows you to dominate the space of your prospective and target audience. It\u2019ll give you a chance to appear larger than life and an expert in the industry.<\/p>\n

    If you\u2019re in a very competitive niche, you have to control as much of the buying process as you can. If a first time visitor needs more information before buying, deliver retargeting advertising that gives more information about the industry and your product.<\/p>\n

    If your target audience is the type that likes to compare compensation plans before they make their decision, then record a video explaining the differences and deliver ads to that person.<\/p>\n

    Now this is different than email advertising or sending emails to your list. While sending emails are good, the chances of your prospect being on your list and someone else\u2019s list are high. Your emails may get buried among the other \u201cnoise\u201d in the inbox.<\/p>\n

    However, if you are using retargeting, you have a chance to stand out and this may increase your email open rates because they are more familiar with you and your product.<\/p>\n

    Implementing Retargeting<\/strong><\/h2>\n

    Now that we\u2019ve talked about the concepts of retargeting advertising, lets look at some more practical uses. The flow matrix below can give you a good idea of where you can implement retargeting into your overall marketing strategy.<\/p>\n

    \"chango<\/a><\/p>\n

    Chango<\/p>\n

    As you can see, retargeting isn\u2019t something you should be doing first. What you want to do first is to run other advertising campaigns and blog posts and embed your retargeting pixel on the converting pieces.<\/p>\n

    Retargeting On Your Blog Post<\/strong><\/p>\n

    If you have a smashing article that is converting for you, you may want to embed a retargeting pixel and run write several articles related to that article. One each article, you want to have a call to action such as \u201copt-in to get the next article on this topic\u201d or \u201cget started\u201d depending on the purpose of the article.<\/p>\n

    Remember, they may not be ready to take action at the moment because they may need time more to \u201cwarm up\u201d, more information, or certainty within themselves. Lets take the online business scenario for example.<\/p>\n

    You may have a YouTube training<\/a>\u00a0on ways to market their online business when they get started.<\/p>\n

    You can have your retargeting campaign set up to when a visitor lands on your blog article, the retargeting pixel or cookie will be implemented into their browser.<\/p>\n

    If they didn\u2019t take the desired action you wanted them to, you can have your campaign automatically serve them banner ads that encourage them to \u201cCheck out Video #2\u201d.<\/p>\n

    They can be served these ads wherever they go on the Internet until they take action (delete their cookies or the 180 day limit is up) which is click on the link to see video #2.<\/p>\n

    Once they do, the \u201ccheck Out Video #2\u201d ads will stop. If they still don\u2019t take action, you can start sending our retargeting ads promoting video #3 in the same way and until they make a purchase.<\/p>\n

    I did a video showing you a more in-depth, visual representation of how to set this type of sequence up and concept.<\/p>\n