Conversion Mastery
Lesson 60 – Conversion Mastery Part 1 – Million Dollar Plan
- Traffic -> Capture -> % buys… the conversion is getting the non buyers to buy
- Average open email rate ~ 2-5%
- Start with WHY – Simon Sinek (link). It’s a recommend read and help you clarify why you work so hard.
- Marketing is Education/Simplifying
- Don’t sell to a person instead – Sell to your subscribers desired outcome
Lesson 61 – Conversion Mastery Part 2 – Invisible Bank Account
- Money is in the relationship with the LIST
- The point of business is to make money, you will ALWAYS pitch, but how to do it to keep the bank full?
- The #1 Rule of Business is to STAY in Business.
Lesson 62 – Conversion Mastery Part 3 – The Number One Buying Emotion
- I thought it was “pain avoidance”, before he put it up
- Vick says: “Positive Expectancy”
Lesson 63 – Conversion Mastery Part 4 – Authority Building Method
- Enter conversation in your prospects mind. Not necessarily straight to MONEY
- Build value, Product first -> website, traffic, conversions
- Think appetizer (5-10min)
- Simple bit sized information pieces.
Lesson 64 – Conversion Mastery Part 5 – The Magic Triangle
- List -> Video post on my -> blog -> pitch
- 95% valuable solid content, 5% pitch at end (mellow).. “if you like this kind of stuff hit this link below”
- personal message and keep it personal on blog post
Lesson 65 – Conversion Mastery Part 6- List Communication Structure
- there is no right or wrong
- but survey how your list responds to you -> what is your #1 challenge
- Pitch with timer (say 4-5 days after first opt in)
- I have used a scarcity button, you can code your own but this is the one tool I use (click here for software) – you will need your own custom wordpress site to install it.
- After first pitch use an interview to show how “product/service worked” to re-iterate it’s success
