What is copywriting and why you need it Recorded Webinar:
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Take an inside look at what is copywriting and how it can take your business to new levels. A necessary skill that all business owners need to grasp in order to attract new leads, prospects and customers.
Definition of what is copywriting:
Copywriting is a person employed to write advertising or publicity copy. The use of words and ideas to promote a person, business, opinion or idea. A copywriter is skilled in the craft and art of writing persuasive words. The art and science of writing words to promote a product, a business, a person or an idea takes practice.
Learn what is copywriting
Use guides to strengthen your writing skills. See what you can do when you learn what is copywriting.
Many copywriters begin with learning a degree in marketing, journalism, English or some form of writing or communicators. Many hire copywriters as a free lancer. So they can work for a number of companies. A great skill to acquire when one wants to work from home.
In companies like the newspaper or magazine, a copywriter will probably work on a creative campaign with in the advertising department. Leaverage these skills and create a blog post or article that brings cash flow for a lifetime, whether a job you have in these types of departments.
How can you apply when you learn what is a copywriter?
Learn to be a creative thinker an a concise and professional writer able to communicate ideas clearly but in a catchy, memorable way. Use these skills everyday in order to continue getting better.
How can you be a professional copywriter? Learn to…
-Edge catchy headings and bullet points
-Keep it short and simple
-Call to action
-Identify Your Target Audience
-Connect with your Audience
-Know your product and services
-Proofread
Learn from the famous copywriters. This is a list of people where I have personally watched and learned some of the inside skills to the copywriting tricks. A lot of psychology tricks goes into the strategies when learning what is copywriting to the professionals.
Dan Kennedy – Classic training for every niche
Andrew Cass – Taught Dan Kennedy's strategies
Jim Yaghi and David Schwind – Known for PPC Supremacy Unique Selling Proposition with Pay Per Click and Business Set Up
Jimmie Davis and DK – My Story Marketing – Copywriting with stories
Brian Finale – MLSP (MyLeadSystemPro) – All email messages and prospecting copywriting tips
David Sharp – Empower Network – Sales funnel and email messages
Landra Lynn Jacobs – Lawrence Tam' Project Mayham Co-op – Outsource opportunities for those that do not have time.
My favorite story was from Jim Yaghi. He explains what is copywriting through unique stories in each of his blog posts and articles. Reasons why they capture people's attention too.
One day he said he was at a restaurant and people where asking him for his business card. He comes back with them that if people want to know and contact him again, they will write his information themselves. Positioning yourself as the authority is key no matter what situation or environment you place yourself in. This really showed me that you can use your copywriting skills in every aspect of your life. Position your words in ways to get exactly what you want.
Another great tip I learned from Jim Yaghi and I believe Jimmie Davis recommends this too. If you are building a list and working on email marketing everyday, it is essential that you get on other people's list to learn how they use their copywriting to their list as well. Make these emails into swipe files or organize them in a way to come back and see what inspires you. Anything that sticks out, simply copy it and put it into your inspiration. I have personally used this method for ages. These are great for solo ads or list-builder solo advertising. A great way to leverage other people's list.each of his blog posts and articles. Reasons why they capture people's attention too.
What is copywriting tricks you can use to improve?
Use your copywriting skills everyday. Use it in your emails, your ads, you blog posts, direct mail. Simply create everyday. Here is a three step method to cover to make sure follow a method strategy.
1. Idea – Grab people's attention
2. Desire – Build on what people need. This is a good place to tell people stories. Start getting rid of the I and we. Put more of the you and them in your message.
3. Action – Move them to action. What do you want them to do.
Getting started when you learn what is copywriting.
Understand what you want to leverage. If you have the budget, you can use resources like Landra, to hire copywriters. If you want to use build your skills, use these tips to continue to improve your copywriting skills.
When you create an offer, it is helpful to create a bribe to get people to take action. If you want people to do something, it is essential to learn this skill.
Understand that when you learn to build your copy for ads can be fast traffic, but the more powerful methods is through blogging and emails because you are creating long term relationships.
Here are a few questions to help get your copywriting brainstorming questions to get you started:
1. What concepts have impacted you?
2. What do you feel to be true, powerful, support your belief, truly represent YOU.
Powerful copywriting methods speaks from knowledge and conviction. This allows you to build and portray authority.
How important is it to learn what is copywriting?
The make it or break you in what people see and how they respond to your message, delivery, business. All parts of your business. Here are a few tips on how you can optimize your blog post for best copywriting success.
1) Have your keyword in your title, meta tags, and video
2) Seo guideline
– @1000 words
– Keyword in first and last sentenc3
– Keyword once italic, bold, underline
– Keyword in image alt text
– 2 headers. One H2 and One H3 WITH keyword as a part of it
– Have keyword in article (including h2/h3 tags) minimum 10 times
If you are selling anything on the internet, you need to consider getting in the mind of your prospect. Always be on the look out for your competitors and change your web site into something that converts prospects into sales when learning what is copywriting.
