7 Free Tools to Help You Get Publicity for Your Business

It is absolutely crucial that you properly leverage public relations to grow your business. Utilizing sound PR strategies helps make others aware that your company exists, but what if you’re on a tight budget?

For those looking for cheap (read: free) tools to help get publicity, read on for our seven favorite free tools.

1. Product Hunt

The first tool is Product Hunt, a curation of the best new products across a seemingly unlimited variety of niches. Product Hunt surfaces the best new products, every day, and is the go-to site for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

It’s easy to add your own product to the collection, but this PR method should be combined with other marketing campaigns to reap the highest benefits. Gregory Koberger, founder of ReadMe.io, says, “Who knows if we’d be launched by now if someone hadn’t posted ReadMe.io for us.” Through the Product Hunt launch, ReadMe.io not only became profitable, but Koberger points out that “people I had emailed previously and got blown off by were now emailing me.”

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