5 ways to come up with interesting topics and content for your business site blog, even in boring industries
Certainly creating new content for your blog is important for search traffic, link-building, and user engagement. But often, people either struggle to come up with interesting ideas for content, or else they're churning out masses of lightweight, meaningless fluff.
If you're creating content just for the sake of creating content, i.e. generating that meaningless fluff so that no one cares, and no one shares–Google sees that, and it's not good. From Google's perspective, if you have a lot to say, but no one shares it, what do you think that says about the value of your content? You get the picture.
If you're a pet store, it's easy–you can post cute pictures of kittens, puppies, etc., and people will share those forever. But what about the rest of us–what if you're in a relatively dry/boring/technical/niche industry? I'm going to share 5 tips on how to create content quickly and easily that gets engagement: shares, likes, and links.