Designing sleek, seamless landing pages, writing strong copy, A/B testing and the development of email campaigns takes up quite a bit of time for modern marketers. However, according to a study from Infinite Conversions, the majority of these efforts are being wasted. In fact, it has been proven that 75 percent to 98 percent of all visitors who abandon your site are not ever going to return.
The question that must be asked now is, “How do I engage website visitors and gather their valuable data before they leave?” When you are able to figure out what is killing your conversions, you can be prepared for this battle.
Some methods that have proven effective to minimize form conversion killers are found here.
Use Social Media
As long as you aren’t living in a hole in the ground, you have likely heard of how beneficial social media can be. But, do you know how to really leverage its power? Have you even attempted to learn?
The majority of users are going to avoid signing up for a new account on your website if they have to fill out registration forms and keep up with yet another password. But, did you know that almost 80 percent of all visitors are willing to sign in with a social login option? This means you can use Facebook or Twitter or the countless others to gather invaluable information about website visitors. In fact, according to the 2015 Form Conversion Report, adding the Social Autofill option to a web form will increase your potential for a conversion by up to 189 percent.
Enhance Your Call-to-Action
A powerful call-to-action, or CTA, can help to keep your users from leaving your form. The top converting buttons that are used will contain two or fewer words. Just adding a single word after ‘submit’ can increase conversions by as much as 320 percent. Don’t use long, run-on sentences that try to convince visitors to take a certain action. Make it clear and concise and just state what they should do next. You will find this strategy is much more effective.
Take Note of Your Page Load Times
If your web pages are not loading fairly quickly (like, within a few seconds) you are going to lose visitors – period. In fact, just a two-second delay in a page’s responsiveness can reduce total user satisfaction by up to four percent and increase lost revenue for each user by more than four percent.
Take some time to evaluate your design in order to see if there are some ways you could shave off a few seconds from your page load time to increase customer satisfaction.
What You can Do
Increasing visitor satisfaction and the potential they will actually give you their contact information is not an easy feat. It takes time and effort. It also takes consistency. You have to deliver a positive experience on your website, make information easy to find and ensure they know what to do next. Taking the time to do this can increase your conversions and overall customer satisfaction significantly and help you grab the data you need for future contact.
Tabitha Jean Naylor, Clearwater FL
Tabitha Jean Naylor, Clearwater FL is the Founder of Successful Startup 101, a digital magazine that provides answers to today's most pertinent questions facing startup founders, and the Owner of TabithaNaylor.com, a marketing firm that delivers 'big agency' quality at rates that are affordable for startups and small businesses.
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