Whether or not you believe it, there is not some hidden, illusive secret to online marketing. Once you have a firm grasp of the fundamentals, the rest will almost fall into place. The trick is to get started. This process can be quite intimidating if you have no prior experience in the marketing field. However, there is no reason to fear – when you are armed with the essentials you can be better prepared than most college graduates who have degrees in PR.
Five essential things you need to understand about marketing your business online are found here.
There are Numerous Valuable Tools that Cost Absolutely Nothing
A number of resources that are available to assist you with online marketing are available at no cost to you. For example, it costs absolutely nothing to create accounts on social media – Twitter, Facebook, YouTube, etc. This will provide you with links back to your website and also allow you to communicate directly with your customers.
Creating and running your social media presences will provide you with a simple, yet highly effective, method of promoting your business online. Some other free (and pretty cool) tools that are available for you to use include:
- Hootsuite: Allows you to manage and schedule your social media updates, which includes monitoring the keyword usage.
- Google Alerts: This allows you to know who is talking about your company.
- Google Analytics: Allow you to see the number of people who are visiting your site and where they are coming from – all in real time.
You can Teach Yourself Almost Anything
This is the age of information. If you have any questions, you don’t have to guess and you don’t have to spend hours in the library to find the answer you are seeking. A simply Google search will reveal to you the answer you are looking for – and you never even have to leave your couch. Virtually any question you can ask has been answered online, all you have to do is find it.
No Answer? Ask Somebody!
You will never grow or benefit if you are shy and reserved, so you should not be afraid to ask questions when you are pursuing knowledge. You can ask questions a number of places, MediaBistro and Quora or LinkedIn and Twitter. See what others have to say, which can provide you with a huge amount of extremely valuable information.
Two Blogs a Week can Help You Accomplish Quite a Bit
If you are able to commit to writing two blogs per week, you will likely surprise yourself with how far you can get in a year. You should have the goal to write a blog for your site and one to place on a site that is related to your industry as a guest blogger. Be sure to focus on SEO for the post that will be placed on your website and then focus on making yourself appear to be an industry expert for the guest blog. Also, include your website’s link someplace in the guest post. In just a few months, you should see quite a significant increase in the amount of sales and traffic you see.
Believe it or Not – You Can Do It!
While larger PR companies have experience and connections, if you have persistence, drive and commitment, you can easily achieve those things on your own (and save quite a bit of money along the way).
While this may seem a bit overwhelming for anyone new to online marketing, the most difficult part is getting started. However, once you make that first move or write your first blog, you will find that it is not near as difficult as you imagined. Also, mistakes will happen – be sure to learn from these and no move will be a bad move.
Now it's your turn, what tips or questions do you have? Post them below.