content marketing Archives - Team Project Mayhem

Best 5 Editing Sites; Proofreading Tools for Content Writers

December 1, 2015November 9, 2015 by Robert Morris

Creating content for a website can be tough. There’s a lot happening all at once and you may think you have the perfect content created only to find a glaring grammar flaw, a misused word, or just a plain old spelling mistake. It can happen to anyone, English majors included. That’s why we’ve taken the … Read more

10 Online tools to create engaging content your readers will share

August 15, 2016September 28, 2015 by Julie Petersen

Creating interesting, viral and informative content is a lot harder than it might appear at first,

and if you want to be able to do it, you’re going to have to dig deep. In order to become a

content creation guru, you need to master a wide variety of skills and tools. No, you don’t need

to wield a hammer or a power drill, but simply to get a hang of a handful of online tools that

will not only help you create the best possible content, but also attract readers and create a

loyal following.

The creation of content can roughly be broken down into three basic segments:

research, writing, and the creation of visual content. If you are not well-versed in all three,

don’t worry, because mastering the tools necessary to create it is entirely possible. Here is a

comprehensive list of all the online tools you need to use in order to create brilliant content.

Research Tools

Psychology of Marketing

September 5, 2015September 3, 2015 by Tabitha Jean Naylor, Clearwater FL

Tapping into the Mindset of Your Potential Buyers

When it comes to being a successful marketer, it’s essential to understand why and how people think and act. It’s much more difficult to try and come up with creative and compelling content marketing if you don’t know what would compel your potential audience in the first place.

Before jumping on board and getting down into the inner workings of marketing it’s helpful to learn how people really operate. Understanding a few key principles of psychology can help make your marketing go from good to superb! Because when the right audience is reading and identifying with your content they are more likely to become a buyer, instead of just a potential one.

To attract, convince and convert more potential buyers into buyers with your marketing you really should understand the basics in the following psychology lessons.

10 Bad Writing Habits All Bloggers Should Avoid

July 13, 2015 by Chandra Clarke

A successful blog requires one thing and one thing only: puppies. Readers love puppies. Give them puppies, and they will come. Puppy pictures, puppy videos, guilty puppies wearing hats—anything with puppies will do. Play to your readers' love of cuteness, and they will forgive you any bad writing habits, never straying from your blog. (Anything about stray puppies is sure to be a hit as well.)

Okay, okay. So maybe bad writing habits can't be cured only with puppies, although I do recommend incorporating them into your blog posts as much as humanly possible. The way to overcome a majority of bad writing habits is not to focus on baby dogs but to focus on balance.

The answer to the question “What is the secret to blogging?” should always be “balance.” Your blog writing should strike a balance between humor and information, between substance and fluff, and between perfection and humanity. When it comes to blogging, most bad writing habits have to do with a serious lack of balance.

Writing for a blog can be tricky, but a well-written blog post is certainly possible as long as you know what to avoid. Let's take a look at some bad writing habits and what you can do to avoid them.