Zoning In On Generation Z

Recent surveys show that young people, between 8 and 19 years old, are not only engaged heavily with modern technologies, they are already using them to learn about and plan their financial habits and futures. This demographic group, often referred to as “Generation Z”, has grown up with the Internet as part of their lives, … Read more

Is Your Marketing Plan Helping You or Hurting You?

6 questions to find out if your marketing plan is working for you

We have been told we should have a “marketing plan.” Many of us do, but the way we go about it might have done more harm than good. The bottom line is, a plan needs to help us cut the extraneous activities, so we can focus our time, energy and resources on strategies that help us … Read more

How to Find Beautiful Images for Your Website

Are you tired of clicking through countless image searches, only to discover a perfect shot that isn’t free — and that’s beyond your post’s $0 budget? Before you start giving in to temptation and using anything you like online, you should understand the principles of copyright and fair use. Also, be sure to take note … Read more

5 Key Takeaways from Hubspot’s Inbound Marketing Summit

I’ve never run a marathon, but after attending Hubspot’s Inbound Summit last month, I can say that I’m creatively winded. This year’s summit in Boston consisted of four days packed with 170+ educational sessions, five inspiring keynotes, over 14,000 attendees and countless networking opportunities. As a new customer and the Hubspot lead at my company, … Read more

The Facebook Video Strategy: Why You Need One Now!

Many page owners have struggled with their love/hate relationship with Facebook. In the past, it was a great way to market your product or service though text and images. However, for page owners that didn’t keep up with the algorithm changes implemented by Facebook, happiness quickly turned into frustration. Facebook made it so only your … Read more

10 Online tools to create engaging content your readers will share

Creating interesting, viral and informative content is a lot harder than it might appear at first,

and if you want to be able to do it, you’re going to have to dig deep. In order to become a

content creation guru, you need to master a wide variety of skills and tools. No, you don’t need

to wield a hammer or a power drill, but simply to get a hang of a handful of online tools that

will not only help you create the best possible content, but also attract readers and create a

loyal following.


The creation of content can roughly be broken down into three basic segments:

research, writing, and the creation of visual content. If you are not well-versed in all three,

don’t worry, because mastering the tools necessary to create it is entirely possible. Here is a

comprehensive list of all the online tools you need to use in order to create brilliant content.


Research Tools

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Psychology of Marketing

Tapping into the Mindset of Your Potential Buyers

When it comes to being a successful marketer, it’s essential to understand why and how people think and act. It’s much more difficult to try and come up with creative and compelling content marketing if you don’t know what would compel your potential audience in the first place.

Before jumping on board and getting down into the inner workings of marketing it’s helpful to learn how people really operate. Understanding a few key principles of psychology can help make your marketing go from good to superb! Because when the right audience is reading and identifying with your content they are more likely to become a buyer, instead of just a potential one.

To attract, convince and convert more potential buyers into buyers with your marketing you really should understand the basics in the following psychology lessons.

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How to Increase the Persuasive Power of Your Communications

Do you have a sales page that covers all facts to show your prospects why your product or service is the most logical choice for them… with 20 bullet points of benefits that is impeccable from the “copywriting best practice” perspective, yet fails to generate that “hell yeah!” gut motivation that makes them hit the “buy” button?


Maybe you are great at connecting with your potential clients at the personal and emotional level… they scream YES! on the phone but hem and hew when it comes time to whip out the credit card – they have to work the numbers, talk to their spouse, wait for the paycheck, wait till after their mother-in-law’s birthday… then a few days later, POOF!

… leaving you wondering what you have done wrong…

Good news is… nothing! You just need to complete the picture…

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