Getting a new customer into your business is hard.
Each one is hard fought. But it’s totally worth all the blood, sweat and tears you put into it.
So it would be crazy to put out all that effort to get your customers, only to take them for granted once they give you a shot. Unfortunately, that happens far too often in businesses.
Many entrepreneurs have a leaky bucket. Many of the new customers they earn, leave soon after, never to return.
Smart business owners know it’s best to work just as hard to create loyal customers, as they do in trying to find new ones.
That’s because it costs a whole lot more to get a new customer than it does to keep an existing one. Research shows loyal customers buy more, and they cost less to maintain.
Also, loyal customers tell their friends about you, and they stick around on those days when you’re not quite at your best.
In short, the smart way to grow your business is to love the customers you’ve already got. And you’ll do that, by giving them numerous reasons to be loyal to you.
In other words, you need to get your customers to love you.
So without further ado, here are 23 ideas to help you create delighted, loyal customers: