Solopreneurs often start businesses because they love doing a certain type of work or are good at doing a certain thing. They wrap themselves in their work, doing all they can to give customers and clients their best.
But they often fall down on one key element of running their businesses: Marketing. Many solopreneurs and online business owners struggle with getting the word out about what they do because they don’t have good marketing strategies and they don’t have marketing budgets. They do good work on the few client projects that come their way, but attracting more clients and projects would allow them to produce better income.
So what’s a marketing-shy solopreneur to do?