Time Poor: The Day to Day Running of a New Business

You were probably working for someone else when inspiration struck. “I can do this myself and make more money! I’ll have more free time and no boss.” A year later you don’t sleep, worry about paying the bills, and haven’t been outside in over a week. Where did it all go wrong? Was there a … Read more

5 Key Takeaways from Hubspot’s Inbound Marketing Summit

I’ve never run a marathon, but after attending Hubspot’s Inbound Summit last month, I can say that I’m creatively winded. This year’s summit in Boston consisted of four days packed with 170+ educational sessions, five inspiring keynotes, over 14,000 attendees and countless networking opportunities. As a new customer and the Hubspot lead at my company, … Read more

The Psychology of Attention and How To Convert More Sales With Your Content

the psychology of content attention

The name of the marketing game is attention. That is what you work for every day.  To get the attention of your target market.  Only then do you have the opportunity to convert them on your website. Before you walk away wondering what you have gotten yourself into, let me assure you that you are … Read more

Mindset Upgrade To Boost Productivity

As entrepreneurs, especially if you are starting out and running a one-(wo)man show, finding enough time to do everything can be challenging (or downright impossible!)

To solve their time problem, many turn to “productivity” trainings available on the market.

Many of these “gurus” offer great tips and strategies, even an entire routine planned out. But frankly I never had much success with them…

Whenever they say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make green juice, journal till you turn blue and set intention for your day – I laugh.

Reality is, my kids wake up at some ungodly hour like 5.30am and no, I don’t have it in me to drag my ass up at 4am to meditate.

Do the highest priority tasks in the morning? Fat chance – try that as you pack lunches for son and husband, while running after a 2.5-year-old who drops whatever he eats on the floor and demands food every 5 minutes, very loudly.

Do the income generating projects first thing? Yeah right – try it with Happy Feet in the background and “mommy play doh open” every 5 minutes.

I don’t follow the rules because if I try, I would fail miserably. Yet most people I interact with are impressed by my productivity.

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Hey Copywriters! Use these 7 Writing Tips To Make Your Work Shine

How can improve your copywriting so you can close sales?

What writing tricks can you borrow from the playbooks of the pros so that you look like a more talented and professional writer?

In this blog post, I'll explain seven simple but effective writing tips that you can use today to make your web copy standout.

 1. Grab ‘Em By the Eye Balls

Your readers and customers don’t click on boring, bland or unsexy headlines.

As a writer, it’s your job to grab them by the eye-balls with an engaging headline.

If you're struggling to find a good headline for your article, take a look at magazine covers like Cosmo.

The writers for magazines like Cosmo are well-paid pros, and you can easily rework any of these proven headlines to suit your copywriting.

For example, I recently adapted the headline 10 Sex Myths Busted! and turned it into 10 Writing Myths Busted!.

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A Smart Goals Template

set goals

A smart goals template is a means to scientifically layout and track your plan with precision.

There is a plethora of information pertaining to this topic, so I will try and make it specific and practical.

a smart goals template

To begin and well before the smart goals template is created one must be sure that the project or purpose for the goal is solid.
This means an examination or inventory of who you are, what you are, and why you are. Some insight to this here. [Ref Project Mayhem]

So let’s assume that part is behind you. Here’s a short story.

In 1979 I came to the US, by 1982 I had my first opportunity as a line manager.

a smart goals templateI was appointed manager of the Turning Department at Western Gear Corporation a manufacturer of precision transmissions for both commercial and military aircraft.

The era was that of the “One Minute Manager” [Ref One Minute Manager Video With Ken Blanchard] and “Thriving on Chaos”.

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Working On One’s Self Efficacy

Working on one’s self-efficacy maybe one of the most of the most important processes a person could put themselves through.   Self-efficacy is defined as “the extent or strength of one’s belief in one’s own ability to complete tasks and reach goals” [Source Wikipedia http://en.wikipedia.org/wiki/Self-efficacy ]. Preamble This narrative begins with a look into the way … Read more