How to Grow Your Business through Social Media Marketing

Now that you have a social media presence, are you taking the appropriate steps to capitalize on it? If not, you are missing out on a huge opportunity to gain new customers and grow your business. Not only is marketing on social media effective, it is extremely affordable when compared to other marketing options. Additionally, social media marketing has been proven as an effective and a convenient way to get exposure for your product or brand, attract new customers, make valuable connections with influencers and strengthen your relationships with existing clients. Even though it is extremely valuable, you must first learn how to leverage it for your benefit.

While using social media is rather simple, mastering it can be a bit tricky; however, it is worth the time and effort to figure out what type of content you want to publish and what platforms will be most beneficial to your business.

Some of the most effective ways to use social media marketing to grow your business are highlighted here.

Create Blogs that are Mobile Optimized to Encourage Social Sharing

When it comes to marketing trends, this is one you should not ignore. When you have a responsive, and a mobile optimized blog and website it will make it much easier for your clients to view, read and even share your content on various social media platforms.


Utilize Social Media Marketing Activities

Modern marketers are now integrating their traditional marketing activities into their social media marketing efforts. Some ways you can do this, as well include:

  • Add social media buttons to your site: Buttons will encourage people to click and generate additional traffic to your actual website.
  • Utilize advertisements and promotions: Rather than paying the high fees for advertising in the yellow pages or newspapers, you should use various social media platforms for sharing content related to the services and products you offer.
  • Provide exceptional customer service: Traditional types of customer service will involve calling your customers in order to get their feedback on the services they received. However, with social media you will be able to get feedback and answer questions on the actual platform.


Increase Your Business Exposure

Based on a recent report, virtually all marketers – 93 percent to be exact – who have been using social media marketing for a year – or longer – have generated additional exposure for their business endeavors.


Increased Lead Generation

If you take just six hours each week and dedicate it to social media, you can increase your lead generation efforts quite a bit. However, you have to be dedicated to interacting and posting regularly, or this interest from clients will fade significantly.


Improvement in SEO Rankings

When businesses begin to use social media as a portion of their marketing efforts, they will see the efforts pay off in your actual search engine rankings.


Increased Traffic Generation

When you use social media to publish your content, you will see an increase in the amount of traffic to your website. This is especially true when you utilize catchy and attention grabbing headlines for the content that is being published.

When you utilize social media marketing, you will quickly discover that it can provide results unlike any other marketing method available. The key to these results, is using it to its full potential.


Now it's your turn, what are some tips for social media marketing to grow your business?

Tabitha Jean Naylor, Clearwater FL

Tabitha Jean Naylor, Clearwater FL is the Founder of Successful Startup 101, a digital magazine that provides answers to today's most pertinent questions facing startup founders, and the Owner of, a marketing firm that delivers 'big agency' quality at rates that are affordable for startups and small businesses.

More Posts - Website

Follow Me:
TwitterFacebookGoogle Plus

29 thoughts on “How to Grow Your Business through Social Media Marketing

  1. So many times we think the failure in the network marketing business is in the products or company when it is actually in the marketing. The Old school way of building a business is exactly that…Old School! Great post Tabitha!!

    • generally the product/service in network marketing is good… if not they go out of business and don’t have repeat buyers… but assuming they are good.. the only real different in a distributors standpoint is marketing

      if you do NOT have a huge sphere of influence with tons of friends and family you MUST learn marketing.. .social media and blogging is a very good start

  2. I was never a fan of social media in the beginning. Now you can find me all over the place and I’m still growing. Thanks for sharing more tips on how I can keep doing just that, as well as why I should keep using social media marketing to grow my business.

  3. Love that value that you’re sharing here. Thank you for putting this out there! Utilizing the Social Media Action Buttons is part of my new focus! (Just followed you on Twitter. You’re rockin’ over there! Totally cool 😀

  4. Awesome advice thanks for sharing those pearls of wisdom Tabitha and thanks Lawrence
    for the great training. I listen to them on weekends as I have a virtual assistant business so can’t attend training on Thursday morning.

  5. SEO is next on my list to learn! 🙂 For whatever reason, it’s a barrier for me. But I keep checking things off my list and one day I’ll have mastered them all! Thank you for sharing!

  6. Learning online marketing is my key focus. Old schooler like myself only dream of what could have been in the other businesses I’ve been through. Standing on someone’s doorstep selling roofs on a warm lead and walking any with windows and siding on the contracts was a piece of cake for me. The only draw back would have been getting the crew to go to Portugal or Germany. I learn from all your posts. Thank you so much.

  7. Social media marketing is shifting ALL of our lives very drastically, and I think it’s a good thing. I think this shift in business and marketing has opened the doors to the entry level entrepreneur who is ready to break free from the 9 to 5 corporate world. I believe this shift will usher in an era of grassroots business owners who have the power to do great things at their fingertips. Bring on the awesomeness!

  8. Your article is on spot Tabitha. I love using social media for my business — interaction is so very important with my prospects and customers because my business is finding solutions for people and I get good response by staying active. Thanks for reminding all of us how we can take advantage of this medium to grow our businesses.

Leave a Reply