Zoning In On Generation Z

Recent surveys show that young people, between 8 and 19 years old, are not only engaged heavily with modern technologies, they are already using them to learn about and plan their financial habits and futures. This demographic group, often referred to as “Generation Z”, has grown up with the Internet as part of their lives, … Read more

How To Use Social Media For Lead Generation

Small-business owners should approach social media with care. Without a marketing plan, social media activity can turn into a gargantuan time suck, drawing your attention away from critical business functions, like selling more of your products and/or services. Perhaps the best small-business social media objective is lead generation, and here are tips for how to do it:

Have Good Offers to Market on Social Media

Social media is loud and crowded. If you’re going to promote your business on social media, have something to promote that turns heads. A good offer has several characteristics:

  • It is easy to understand
  • It offers something of significant value
  • It has limited availability
  • It is easy for people to get more information or order

If your social media message is, “Buy from us, we’re great!” you’ll get sneers, not cheers. However, if your message is, “Try our new product during the month of May for no charge,” you’ll get plenty of interest.

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How to Grow Your Business through Social Media Marketing

Now that you have a social media presence, are you taking the appropriate steps to capitalize on it? If not, you are missing out on a huge opportunity to gain new customers and grow your business. Not only is marketing on social media effective, it is extremely affordable when compared to other marketing options. Additionally, social media marketing has been proven as an effective and a convenient way to get exposure for your product or brand, attract new customers, make valuable connections with influencers and strengthen your relationships with existing clients. Even though it is extremely valuable, you must first learn how to leverage it for your benefit.

While using social media is rather simple, mastering it can be a bit tricky; however, it is worth the time and effort to figure out what type of content you want to publish and what platforms will be most beneficial to your business.

Some of the most effective ways to use social media marketing to grow your business are highlighted here.

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