Remember the worry about Mobile-geddon, the Google update that was rumored to drive websites that were not mobile-friendly down in organic search results? According to a study conducted by digital-marketing agency Stone Temple Consulting, sites that were not able to meet the criteria for mobile-friendliness were indeed penalized with lower positions in search results. Some sites fell as much as 12% in search rankings the first two months after the algorithm update was implemented. Google has directly stated that mobile responsive designs are the preferred configuration.
As website owners have upgraded and improved their sites to meet the new standards, more apps and features were developed for mobile responsive sites. The following are 3 additional features you can use on your site to give visitors a better experience.