Remember the worry about Mobile-geddon, the Google update that was rumored to drive websites that were not mobile-friendly down in organic search results? According to a study conducted by digital-marketing agency Stone Temple Consulting, sites that were not able to meet the criteria for mobile-friendliness were indeed penalized with lower positions in search results. Some sites fell as much as 12% in search rankings the first two months after the algorithm update was implemented. Google has directly stated that mobile responsive designs are the preferred configuration.
As website owners have upgraded and improved their sites to meet the new standards, more apps and features were developed for mobile responsive sites. The following are 3 additional features you can use on your site to give visitors a better experience.
The days of the site navigation reading like a list down the side or across the top are over. Think of the screen space on a mobile device as prime real estate that you need to use to entice someone to stay and explore. More sites are turning to a collapsible navigation system that folds into a single icon. Once clicked, the user is directed to a neatly displayed set of links, smaller displays will be shown this at the footer for a neater display. A great example of this type of navigation in action is found at the Pittsburgh Glass Center Art Museum‘s website.
Put Your CTA in the Forefront
Another feature that needs to be ramped up are calls to action. This is especially crucial for websites that have a focused or singular call to action, such as the Sasquatch Festival‘s site. Their one main objective is to sell tickets to the yearly fest. On their site redesign, they made it so their site will place the “Buy Tickets Now” button in the center of the computer, tablet, or phone screen. This makes it easy for users to purchase tickets and also to grab those spur-of-the-moment purchases because the button is so conveniently placed.
There's an App for That
In a recent study by Smart Insights, mobile users stated 89% of their time online was through apps. If there is a way to implement an existing app on your site, do it. Another (and better) option is to create a custom app. If your site sells children's clothing, an app that helps shoppers with items for sale in your store would be helpful as well as make it an easy choice to use your store because of the ease of use. A very simple Android app you can make will display your site within the app making it easy for visitors to stop by with a click. By downloading an app, your site will be there on their phone or tablet. There are sites that allow you to design apps or you can outsource the job and get a more complex app developed for your website through a freelance site such as Upwork.com.
If you haven't already, upgrade to a site design that encompasses the evolving ways your site visitors connect. We've just gone over three features that will help visitors enjoy a site with more ease.
If you know of a mobile responsive feature that brings the value to the user experience, share it in the comments below.