Up to 94 percent of all small to medium business owners in the United States are leveraging social media for marketing what they have to offer to their audience. There are quite a few that are doing this extremely successfully. In fact, up to 60 percent of all the businesses embracing social media have claimed that this marketing has helped them acquire new customers.
In fact, the more success your business has, the better you are likely going to be at social media marketing. According to a recent study:
- 91 percent of businesses increased their brand awareness
- 82 percent generated more (new) leads
However, if you are just now beginning a social media marketing, it can be overwhelming and frustrating. In fact, you have likely found that to get any traction at all, you are having to spend hour after hour finding content, posting content and responding to comments.
The good news is there are a number of steps you can take – 5 in fact – to help and minimize the amount of time you spend on your social media marketing efforts.