Once upon a time, a long long long time ago, all a business owner needed to do to stand out and be revolutionary even, was to have a webpage. And if they wanted to be really fancy, they might even do some email marketing. Well, fortunately or unfortunately (depending on how you look at it), the age of smartphone mobile marketing is upon us, and although that means as a business owner you may have to do a little more to stay on the cutting edge of marketing, there has never been a better way to connect with your customers.
Most smartphone users never keep their phones more than a pocket or a purse away, so your message will get across exactly when you want it to. If any of our relationships to technology can be perceived as intimate, it’s the connection we share with our smartphones. For better or for worse, for many people, their smart phone is the first item they grab upon waking up, and the last item they use at night. That’s why communication through smartphones is seen as friendlier and more personal in nature than bulky emails. Your text to your customers will be right next to the message from their mother and significant other. Higher response rates are also apparent in mobile marketing; users are five times more likely to reply to a text message than they are to an email. Now your marketing can become a two-way conversation.
Phone Numbers Are The Holy Grail of Contact Info
Unlike with email addresses and even social media accounts, most people have the same phone number for a long time. It’s a waste all around to invest time and money in creating content only to have it fall on death ears (or blind eyes if you prefer to be more literal). You can also use location-based services to provide geographically relevant information directly to your customers. Text them about a promotion you’re running and invite them to stop by when they’re in the area, interacting with your customers has never been easier.
The Rise of The Smartphone
More and more people are accessing the Internet from their smartphone than they are from their laptops and desktops. Mobile users are much more likely to use social media than laptop or desktop users. They are also many more global mobile phone owners, so you’re potentially able to reach a wider audience. “Shareability” on mobile content also increases dramatically, content is much easier to share on smartphones, often times it’s as simple as pushing a button. Create beneficial content and your customers will practically do your marketing for you. In general, it’s good idea to optimize your webpage content for mobile viewing. It isn’t enough to just have your content accessible on mobile; it needs to be a pleasant viewing experience for the user. Social media marketing and interaction is also an avenue that you should use to promote your business. Post regularly and interact with customer base, and watch it grow.