Is Your Marketing Plan Helping You or Hurting You?

6 questions to find out if your marketing plan is working for you

We have been told we should have a “marketing plan.” Many of us do, but the way we go about it might have done more harm than good. The bottom line is, a plan needs to help us cut the extraneous activities, so we can focus our time, energy and resources on strategies that help us … Read more

How to Increase the Persuasive Power of Your Communications

Do you have a sales page that covers all facts to show your prospects why your product or service is the most logical choice for them… with 20 bullet points of benefits that is impeccable from the “copywriting best practice” perspective, yet fails to generate that “hell yeah!” gut motivation that makes them hit the “buy” button?

OR…

Maybe you are great at connecting with your potential clients at the personal and emotional level… they scream YES! on the phone but hem and hew when it comes time to whip out the credit card – they have to work the numbers, talk to their spouse, wait for the paycheck, wait till after their mother-in-law’s birthday… then a few days later, POOF!

… leaving you wondering what you have done wrong…

Good news is… nothing! You just need to complete the picture…

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Mindset Upgrade To Boost Productivity

As entrepreneurs, especially if you are starting out and running a one-(wo)man show, finding enough time to do everything can be challenging (or downright impossible!)

To solve their time problem, many turn to “productivity” trainings available on the market.

Many of these “gurus” offer great tips and strategies, even an entire routine planned out. But frankly I never had much success with them…

Whenever they say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make green juice, journal till you turn blue and set intention for your day – I laugh.

Reality is, my kids wake up at some ungodly hour like 5.30am and no, I don’t have it in me to drag my ass up at 4am to meditate.

Do the highest priority tasks in the morning? Fat chance – try that as you pack lunches for son and husband, while running after a 2.5-year-old who drops whatever he eats on the floor and demands food every 5 minutes, very loudly.

Do the income generating projects first thing? Yeah right – try it with Happy Feet in the background and “mommy play doh open” every 5 minutes.

I don’t follow the rules because if I try, I would fail miserably. Yet most people I interact with are impressed by my productivity.

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How To Start a Successful Coaching Business

Successful Coaching Biz

Coaching has become a growing industry for those who desire to call their own shots while helping others with their talent, passion and expertise.

There is no lack of example of coaches who work 30 – 40 hours (or less) a week, and generate a cushy 6-figure income.

It’s not pie in the sky either. Here is the math for a coach who only works with private clients and have a few information products to sell – without having to worry about creating group programs or doing big fancy product launches:

One new platinum client per month: $5,000
Two VIP day clients per month: 2x$1,500 = $3,000
Sales of information products: 10x$50 = $500
Total: $8,500 per month (aka, a 6-figure income!)

(note: the numbers used as example here is pretty moderate, and definitely attainable for coaches with some experience.)

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