The Facebook Video Strategy: Why You Need One Now!

Many page owners have struggled with their love/hate relationship with Facebook. In the past, it was a great way to market your product or service though text and images. However, for page owners that didn’t keep up with the algorithm changes implemented by Facebook, happiness quickly turned into frustration. Facebook made it so only your … Read more

How To Use Social Media For Lead Generation

Small-business owners should approach social media with care. Without a marketing plan, social media activity can turn into a gargantuan time suck, drawing your attention away from critical business functions, like selling more of your products and/or services. Perhaps the best small-business social media objective is lead generation, and here are tips for how to do it:

Have Good Offers to Market on Social Media

Social media is loud and crowded. If you’re going to promote your business on social media, have something to promote that turns heads. A good offer has several characteristics:

  • It is easy to understand
  • It offers something of significant value
  • It has limited availability
  • It is easy for people to get more information or order

If your social media message is, “Buy from us, we’re great!” you’ll get sneers, not cheers. However, if your message is, “Try our new product during the month of May for no charge,” you’ll get plenty of interest.

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Priority Management System – More Than Managing Your Time

I looked up at the clock and 45 minutes had already gone by, those minutes certainly were not in line with the priority management system I had put in place for myself. Like so many other people, I had donated 45 minutes of my time to a Facebook news feed that was blowing up with … Read more