Marketing Training

How To Start A Blog Without Techie Knowledge

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There internet is filled with websites that have

Free This
Simple That

I've tried a lot of out there and let's just say… most are not what I needed (easy)

Back in college (1992-1996) at the University of Texas at Austin, All the rage was GeoCities.

So I got the bright idea to get online and put up photos, music, and updates on a “website”… at that time I had no clue what a BLOG was and why you would want one as a one person shop.

I learned the hard way.

I started to play with Dreamweaver and Frontpage Express

O M G

It was so bad and painful.

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4 Questions to Generate Killer Content Ideas

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Creating a blog for your website is a great idea. It can generate links, comments and social shares. However, in order to generate all this ‘buzz’ you have to have content worth sharing and linking to and commenting on. This is often easier said than done.

While you can write on generic topics you find relevant to your niche or service, this usually doesn’t generate much attention. If you are ready to create epic content that gets the attention you want and deserve, ask these four questions.

What’s Everyone Talking About?

It can be hard to stay updated on all the trends online; however, there are a number of tools and tricks to use to help this along. You can set up Twitter lists, search for trending hashtags on Facebook and even use news aggregators such as Feedly to see all of the latest news from custom picked industry blogs.

Helpful Tip: When you talk about what people want to know, it will generate interest, clicks, shares and traffic so spend some time each day reading up on the latest trending topics.

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5 Ways to Beat Blog Writers’ Block

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5 Ways to Beat Blog Writers' Block

5 ways to come up with interesting topics and content for your business site blog, even in boring industries

Certainly creating new content for your blog is important for search traffic, link-building, and user engagement. But often, people either struggle to come up with interesting ideas for content, or else they're churning out masses of lightweight, meaningless fluff.

If you're creating content just for the sake of creating content, i.e. generating that meaningless fluff so that no one cares, and no one shares–Google sees that, and it's not good. From Google's perspective, if you have a lot to say, but no one shares it, what do you think that says about the value of your content? You get the picture.

If you're a pet store, it's easy–you can post cute pictures of kittens, puppies, etc., and people will share those forever. But what about the rest of us–what if you're in a relatively dry/boring/technical/niche industry? I'm going to share 5 tips on how to create content quickly and easily that gets engagement: shares, likes, and links.

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Psychology of Marketing

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Tapping into the Mindset of Your Potential Buyers

When it comes to being a successful marketer, it’s essential to understand why and how people think and act. It’s much more difficult to try and come up with creative and compelling content marketing if you don’t know what would compel your potential audience in the first place.

Before jumping on board and getting down into the inner workings of marketing it’s helpful to learn how people really operate. Understanding a few key principles of psychology can help make your marketing go from good to superb! Because when the right audience is reading and identifying with your content they are more likely to become a buyer, instead of just a potential one.

To attract, convince and convert more potential buyers into buyers with your marketing you really should understand the basics in the following psychology lessons.

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How to Increase the Persuasive Power of Your Communications

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Do you have a sales page that covers all facts to show your prospects why your product or service is the most logical choice for them… with 20 bullet points of benefits that is impeccable from the “copywriting best practice” perspective, yet fails to generate that “hell yeah!” gut motivation that makes them hit the “buy” button?

OR…

Maybe you are great at connecting with your potential clients at the personal and emotional level… they scream YES! on the phone but hem and hew when it comes time to whip out the credit card – they have to work the numbers, talk to their spouse, wait for the paycheck, wait till after their mother-in-law’s birthday… then a few days later, POOF!

… leaving you wondering what you have done wrong…

Good news is… nothing! You just need to complete the picture…

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23 Ways to get your customers to love you

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23 Ways to get your customers to love you

Getting a new customer into your business is hard.

Each one is hard fought. But it’s totally worth all the blood, sweat and tears you put into it.

So it would be crazy to put out all that effort to get your customers, only to take them for granted once they give you a shot. Unfortunately, that happens far too often in businesses.

Many entrepreneurs have a leaky bucket. Many of the new customers they earn, leave soon after, never to return.

No bueno.

Smart business owners know it’s best to work just as hard to create loyal customers, as they do in trying to find new ones.

That’s because it costs a whole lot more to get a new customer than it does to keep an existing one. Research shows loyal customers buy more, and they cost less to maintain.

Also, loyal customers tell their friends about you, and they stick around on those days when you’re not quite at your best.

In short, the smart way to grow your business is to love the customers you’ve already got. And you’ll do that, by giving them numerous reasons to be loyal to you.

In other words, you need to get your customers to love you.

So without further ado, here are 23 ideas to help you create delighted, loyal customers:

 

23 Ways to get your customers to love you

Build a relationship

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7 Free Tools to Help You Get Publicity for Your Business

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It is absolutely crucial that you properly leverage public relations to grow your business. Utilizing sound PR strategies helps make others aware that your company exists, but what if you’re on a tight budget?

For those looking for cheap (read: free) tools to help get publicity, read on for our seven favorite free tools.

1. Product Hunt

The first tool is Product Hunt, a curation of the best new products across a seemingly unlimited variety of niches. Product Hunt surfaces the best new products, every day, and is the go-to site for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.

It’s easy to add your own product to the collection, but this PR method should be combined with other marketing campaigns to reap the highest benefits. Gregory Koberger, founder of ReadMe.io, says, “Who knows if we’d be launched by now if someone hadn’t posted ReadMe.io for us.” Through the Product Hunt launch, ReadMe.io not only became profitable, but Koberger points out that “people I had emailed previously and got blown off by were now emailing me.”

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10 Bad Writing Habits All Bloggers Should Avoid

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10 Bad Writing Habits All Bloggers Should Avoid

A successful blog requires one thing and one thing only: puppies. Readers love puppies. Give them puppies, and they will come. Puppy pictures, puppy videos, guilty puppies wearing hats—anything with puppies will do. Play to your readers' love of cuteness, and they will forgive you any bad writing habits, never straying from your blog. (Anything about stray puppies is sure to be a hit as well.)Incorporating puppies into your posts is never a bad blogging habit.

Okay, okay. So maybe bad writing habits can't be cured only with puppies, although I  do recommend incorporating them into your blog posts as much as humanly possible. The way to overcome a majority of bad writing habits is not to focus on baby dogs but to focus on balance.

The answer to the question “What is the secret to blogging?” should always be “balance.” Your blog writing should strike a balance between humor and information, between substance and fluff, and between perfection and humanity. When it comes to blogging, most bad writing habits have to do with a serious lack of balance.

Writing for a blog can be tricky, but a well-written blog post is certainly possible as long as you know what to avoid. Let's take a look at some bad writing habits and what you can do to avoid them.

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