Marketing Training

Best 5 Editing Sites; Proofreading Tools for Content Writers

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Creating content for a website can be tough. There’s a lot happening all at once and you may think you have the perfect content created only to find a glaring grammar flaw, a misused word, or just a plain old spelling mistake. It can happen to anyone, English majors included. That’s why we’ve taken the … Read more

How to Find Beautiful Images for Your Website

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Are you tired of clicking through countless image searches, only to discover a perfect shot that isn’t free — and that’s beyond your post’s $0 budget? Before you start giving in to temptation and using anything you like online, you should understand the principles of copyright and fair use. Also, be sure to take note … Read more

3 Additional Features to Use for Mobile Responsive Sites

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Remember the worry about Mobile-geddon, the Google update that was rumored to drive websites that were not mobile-friendly down in organic search results? According to a study conducted by digital-marketing agency Stone Temple Consulting, sites that were not able to meet the criteria for mobile-friendliness were indeed penalized with lower positions in search results. Some sites fell as much as 12% in search rankings the first two months after the algorithm update was implemented. Google has directly stated that mobile responsive designs are the preferred configuration.

As website owners have upgraded and improved their sites to meet the new standards, more apps and features were developed for mobile responsive sites. The following are 3 additional features you can use on your site to give visitors a better experience.

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5 Key Takeaways from Hubspot’s Inbound Marketing Summit

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I’ve never run a marathon, but after attending Hubspot’s Inbound Summit last month, I can say that I’m creatively winded. This year’s summit in Boston consisted of four days packed with 170+ educational sessions, five inspiring keynotes, over 14,000 attendees and countless networking opportunities. As a new customer and the Hubspot lead at my company, … Read more

The Psychology of Attention and How To Convert More Sales With Your Content

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the psychology of content attention

The name of the marketing game is attention. That is what you work for every day.  To get the attention of your target market.  Only then do you have the opportunity to convert them on your website. Before you walk away wondering what you have gotten yourself into, let me assure you that you are … Read more

The Facebook Video Strategy: Why You Need One Now!

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Many page owners have struggled with their love/hate relationship with Facebook. In the past, it was a great way to market your product or service though text and images. However, for page owners that didn’t keep up with the algorithm changes implemented by Facebook, happiness quickly turned into frustration. Facebook made it so only your … Read more

Taking Effective Calculated Risks for Entrepreneurs

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Leonard C. Green, entrepreneurship lecturer at Babson College, once said, “Entrepreneurs are not risk takers. They are calculated risk takers.”

He was absolutely right. When assessing a business decision, one of the first and most important things for an entrepreneur to understand is the difference between risk and calculated risk.

Risk is dangerous; risk takers go all in and wager everything they’ve got on a win or lose result. Calculated risk however, is the opposite of that, and involves doing everything possible to mitigate disaster.

Calculated risk takers are actually highly risk averse because, every step of the way through a decision making process, they further reduce their potential to fail. They take every available opportunity to save time, money and resource in order to cover themselves.

So how can entrepreneurs ensure they take the latter kind of calculated risks?

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Shave Hours Off Your Social Media Marketing with these 5 Tips

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Up to 94 percent of all small to medium business owners in the United States are leveraging social media for marketing what they have to offer to their audience. There are quite a few that are doing this extremely successfully. In fact, up to 60 percent of all the businesses embracing social media have claimed that this marketing has helped them acquire new customers.

In fact, the more success your business has, the better you are likely going to be at social media marketing. According to a recent study:

  • 91 percent of businesses increased their brand awareness
  • 82 percent generated more (new) leads

However, if you are just now beginning a social media marketing, it can be overwhelming and frustrating. In fact, you have likely found that to get any traction at all, you are having to spend hour after hour finding content, posting content and responding to comments.

The good news is there are a number of steps you can take – 5 in fact – to help and minimize the amount of time you spend on your social media marketing efforts.

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10 Online tools to create engaging content your readers will share

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Creating interesting, viral and informative content is a lot harder than it might appear at first,

and if you want to be able to do it, you’re going to have to dig deep. In order to become a

content creation guru, you need to master a wide variety of skills and tools. No, you don’t need

to wield a hammer or a power drill, but simply to get a hang of a handful of online tools that

will not only help you create the best possible content, but also attract readers and create a

loyal following.

 

The creation of content can roughly be broken down into three basic segments:

research, writing, and the creation of visual content. If you are not well-versed in all three,

don’t worry, because mastering the tools necessary to create it is entirely possible. Here is a

comprehensive list of all the online tools you need to use in order to create brilliant content.

 

Research Tools

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